Monday, March 31, 2014
Pluto.tv Might Interest Brands as Vidicom Thinks About the Possibility of Branded Video Content on the New App
Monday, March 24, 2014
Thursday, March 20, 2014
Many brands have already starting mobile advertising. A new report by research firm, eMarketer predicts worldwide mobile ad spending to reach $31.45 billion this year! That would be a 75% increase from 2013! Companies that will most likely lead the trend include Google with 46.8 percent of net mobile ad revenue worldwide as well as Facebook with 21.8%. Christy Ferer and the Vidicom team think it would be a very wise decision for brands to join the trend in mobile advertising as it offers great benefits. What do you think of mobile ads?
Tuesday, March 18, 2014
Saturday, March 15, 2014
Wednesday, March 12, 2014
1. Commit to your content. The quality of your content is crucial. Christy Ferer thinks content that help customers solve a problem will maintain and increase consumer engagement.
2. Get out of the rut: Modern marketing takes effort (time and money) but is well worth it. Brands should consider exploring the options of working with an end-to-end provider that can take them to the next level.
3. Keep up with analytics: It is important to keep track of the data collected from your website, email campaigns, and sales numbers in order to improve your marketing campaign.
Monday, March 10, 2014
Thursday, March 6, 2014
Monday, March 3, 2014
Friday, February 28, 2014
Wednesday, February 26, 2014
Vidicom’s CEO, Christy Ferer, thinks Snapchat might be the place to be for brands. According to research by Sumpto, over 77 percent of college students use Snapchat at least once every single day. Also, 45 percent of college kids ages 18-24 would open a snap from a brand they were unfamiliar with and 73 percent would open a snap from a brand they already know. Christy Ferer thinks that with an active user base that large, brand exposure has the potential to be huge! The Vidicom team thinks it would be an effective strategy for Snapchat to let brands send their own videos to the entire Snapchat user base or targeted demographics. What are your thoughts?
Monday, February 24, 2014
Friday, February 21, 2014
Wednesday, February 19, 2014
1. Produce timely content: A good way to get a lot of views is to develop your video at the same time as a major event such as the Super Bowl or the Oscars and assert your brands creative viewpoint.
2. Choose the best format: It’s important to choose the best format for your brand message. 30-second spot, product tutorial, or longform)
3. Avoid being too branded: A video in which a brand talks about how great they are will steer customers away.
Monday, February 17, 2014
Tuesday, February 11, 2014
1. Don’t be a one-hit wonder: She strongly believes that it takes time, investment and consistency across every consumer interaction to have lasting consumer engagement. Brands can generate interactions by producing online videos and games, mobile apps, and compelling content for social media.
2. Get feedback directly from customers: In order to learn about your audiences experience with your brand, it is essential to get feedback directly from your customers. Brands can receive customer feedback in stores, online, via mobile and social media.
3. Make your one-man band a super group: Brand partnerships allow your business to provide a larger and exciting variety of rewards and incentives.
4. Vary your playlist: Brands can appeal to various segments and customers as well as keep consumers engaged over time by offering different types of rewards
Friday, February 7, 2014
Wednesday, February 5, 2014
1. Become familiar with the content that surrounds your target market
2. Establish your brand’s particular niche and unique offering
3. Make your content stronger through multimedia storytelling elements, taking things “live” or by adjusting the frequency of content to maintain consumer engagement
4. Your brand can keep consumers engaged by enlisting the users who are already engaging in your site
5. Be different. With the 27 million pieces of content that are shared everyday, your competition is huge. Making your branded content different and unique will help you stand out and cut through all the clutter.
Monday, February 3, 2014
Friday, January 31, 2014
1. Grant teams the authority to make important decisions: Teams that are doing important work for their organizations and are allowed to make important decisions are the most effective.
2. Encourage employees to ask “what if?”: Your team will have the advantage of being prepared for almost any situation they encounter by
discussing a variety of possible outcomes.
3. Work to resolve differences: It is important to address each employee’s
Concerns and work through them as they arise in order to remain a united team working toward a common goal.
4. Make sure your managers are following your new team-empowerment playbook: Push your managers to give responsibility to their employees to work out problems and come up with ideas.
5. Practice building consensus: Employees will learn the importance of making compromises that are good for the company as a result.
Wednesday, January 29, 2014
Monday, January 27, 2014
What are your thoughts on Pinterest adding Interest? Let Vidicom and Christy Ferer know.
Tuesday, January 21, 2014
1. You don’t always need a mobile app unless the product uses a phone feature such as GPS, contacts, or push notifications.
2. Businesses must consider its audience when designing a mobile app. Businesses that are on a budget might have to choose only one platform such as iOS, Android, Windows or Blackberry. This would require some market research on what device their customers typically own.
3. If businesses decide they don’t need to create a mobile app, they can design a responsive site, which is a website that adjusts how it looks based on the device.
All of these steps can help brands when creating their mobile presence.
Thursday, January 16, 2014
Brands can use Trending to see what topics consumers are interested in and try to increase consumer interaction by addressing those topics.