In a world powered by content and social media, brands need
to adapt in order to maintain consumer engagement. CEO of Vidicom, Christy
Ferer, thinks content marketing is the key to success for brands. Some brands
that are mastering the content marketing game include, Red Bull, Coca-Cola, and
Oreo.
With a clear strategy and a commitment
to content and the infrastructure to succeed, Christy Ferer thinks other brands
can make it to the top. Some key topics brands should consider as they develop
content marketing include, distribution advances, publisher partnerships, and
traditional media gaps.
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