Christy Ferer Helps Brands Develop Branded Video Content

Content marketing is on the rise for brands today. Christy Ferer, Vidicom’s CEO, particularly likes branded video content as it attracts consumers and keeps them engaged. The Vidicom team is extremely skillful at creating branded video content. Here are some tips for brands that want to create their own:

1.     Produce timely content: A good way to get a lot of views is to develop your video at the same time as a major event such as the Super Bowl or the Oscars and assert your brands creative viewpoint.

2.     Choose the best format: It’s important to choose the best format for your brand message.  30-second spot, product tutorial, or longform)

3.     Avoid being too branded: A video in which a brand talks about how great they are will steer customers away. 

http://mashable.com/2013/11/29/video-views-completion-metrics/