Friday, January 31, 2014

Christy Ferer Offers Leadership Advice

Christy Ferer, Vidicom's CEO, thinks a good way to tap the full potential of each employee is to focus on them as members of teams that tackle critical projects as effectively as possible. The following are steps to optimize team performance:
1.     Grant teams the authority to make important decisions: Teams that are doing important work for their organizations and are allowed to make important decisions are the most effective.  
2.     Encourage employees to ask “what if?”: Your team will have the advantage of being prepared for almost any situation they encounter by
discussing a variety of possible outcomes.
3.     Work to resolve differences: It is important to address each employee’s    
Concerns and work through them as they arise in order to remain a united team working toward a common goal. 
4.     Make sure your managers are following your new team-empowerment playbook: Push your managers to give responsibility to their employees to work out problems and come up with ideas.
5.     Practice building consensus: Employees will learn the importance of making compromises that are good for the company as a result.

Wednesday, January 29, 2014

Flipagram Photo App can be Helpful for Brands

Christy Ferer, enjoys keeping up with the latest technology. The most downloaded free app right now is Flipagram. Flipagram photo app allows you to select multiple photos from your phone and create a short slide show.  From there, it can be posted to Facebook and Instagram to share with all your friends. Celebrities have already starting using this app. Britney Spears is using Flipagram to promote the launch of her Las Vegas show. She thinks businesses should use Flipagram in a similar way to promote their brand and increase consumer engagement.

Monday, January 27, 2014

The Vidicom Team and Christy Ferer Think Pinterest's New Tool Will Keep Users Engaged

In today’s technologically advanced society, social media platforms are always coming out with new features and updates. CEO of Vidicom, Christy Ferer, loves being one of the first to know when something new happens.  It was announced today that Pinterest is launching Interests, a tool that allows users to explore topics and find pins of their interest. According to Pinterest, each users Interest page will adjust based on your existing pins, in other words, the more you pin, the more changes you will see. This means that in addition to being able to explore more categories, you will also be receiving customized recommendations. By launching this new feature, the company hopes to make it easier for users to discover content they can engage with and as a result keep users coming back.

What are your thoughts on Pinterest adding Interest? Let Vidicom and Christy Ferer know.

Tuesday, January 21, 2014

Christy Ferer Helps Brands with Mobile Presence

Vidicom CEO Christy Ferer , is an expert at linking brands and consumers. In today’s digital era, mobile presence is essential for brands to attract and interact with consumers. Since many brands have the question of whether to create a dedicated app or develop a website that is mobile friendly, Michael LaVista, CEO and founder of Web application and development firm, Caxy, shares steps to take when choosing which way to go:

1.     You don’t always need a mobile app unless the product uses a phone feature such as GPS, contacts, or push notifications.
2.     Businesses must consider its audience when designing a mobile app. Businesses that are on a budget might have to choose only one platform such as iOS, Android, Windows or Blackberry. This would require some market research on what device their customers typically own.
3.     If businesses decide they don’t need to create a mobile app, they can design a responsive site, which is a website that adjusts how it looks based on the device.

All of these steps can help brands when creating their mobile presence.

Thursday, January 16, 2014

Vidicom CEO Christy Ferer Thinks Trending on Facebook can Increase Consumer Interaction

Christy Ferer, Vidicom CEO, loves keeping up with social media. Most recently, Facebook added Trending to the News Feed.  Trending shows a list of topics that are currently popular or growing in popularity on the platform. The new section is located in the top right hand corner of the screen. Each topic has a keyword and a headline explaining why it should be of interest. Users are able to view more topics by selecting the ‘See More’ option.

Brands can use Trending to see what topics consumers are interested in and try to increase consumer interaction by addressing those topics.

Friday, January 3, 2014

Brands and Mobile Advertising in 2014

Increasing consumer engagement with brands is what we do here at Vidicom. Christy Ferer agrees that mobile advertising is proving to be a very effective strategy to link brands and consumers. According to LinkedIn Marketing Solutions, companies nearly tripled the amount of money spent on mobile advertising, from $1.2 billion in 2012 to $3 billion in 2013. About 65% of both ad agencies and marketers plan to invest in native advertising, for an estimated total of $4.3 billion, in 2014. Since social and mobile marketing go hand in hand, analysts predict that mobile and social advertising will increase 64% and 47% respectively. It is clear that mobile advertising is working well for many brands, so, brands that aren’t using mobile advertising should definitely consider it for 2014!