Increasing consumer engagement with brands is what we do here
at
Vidicom.
Christy Ferer agrees that mobile advertising is proving to be a very effective strategy to
link brands and consumers. According to LinkedIn Marketing Solutions, companies
nearly tripled the amount of money spent on mobile advertising, from $1.2
billion in 2012 to $3 billion in 2013. About 65% of both ad agencies and
marketers plan to invest in native advertising, for an estimated total of $4.3
billion, in 2014. Since social and mobile marketing go hand in hand, analysts predict that mobile and social advertising will increase 64%
and 47% respectively. It is clear that mobile advertising is working well for many brands, so, brands that aren’t using mobile advertising should
definitely consider it for 2014!
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