Christy Ferer Helps Brands with Mobile Presence

Vidicom CEO Christy Ferer , is an expert at linking brands and consumers. In today’s digital era, mobile presence is essential for brands to attract and interact with consumers. Since many brands have the question of whether to create a dedicated app or develop a website that is mobile friendly, Michael LaVista, CEO and founder of Web application and development firm, Caxy, shares steps to take when choosing which way to go:

1.     You don’t always need a mobile app unless the product uses a phone feature such as GPS, contacts, or push notifications.

2.     Businesses must consider its audience when designing a mobile app. Businesses that are on a budget might have to choose only one platform such as iOS, Android, Windows or Blackberry. This would require some market research on what device their customers typically own.

3.     If businesses decide they don’t need to create a mobile app, they can design a responsive site, which is a website that adjusts how it looks based on the device.

All of these steps can help brands when creating their mobile presence.

http://mashable.com/2014/01/20/business-mobile-app/