Vidicom CEO Christy Ferer Thinks Trending on Facebook can Increase Consumer Interaction

Christy Ferer, Vidicom CEO, loves keeping up with social media. Most recently, Facebook added Trending to the News Feed.  Trending shows a list of topics that are currently popular or growing in popularity on the platform. The new section is located in the top right hand corner of the screen. Each topic has a keyword and a headline explaining why it should be of interest. Users are able to view more topics by selecting the ‘See More’ option.

Brands can use Trending to see what topics consumers are interested in and try to increase consumer interaction by addressing those topics.

http://thenextweb.com/facebook/2014/01/16/facebook-launches-trending-personalized-list-popular-topics-next-news-feed/?fromcat=all#!soPtL