Friday, February 28, 2014
Wednesday, February 26, 2014
Vidicom’s CEO, Christy Ferer, thinks Snapchat might be the place to be for brands. According to research by Sumpto, over 77 percent of college students use Snapchat at least once every single day. Also, 45 percent of college kids ages 18-24 would open a snap from a brand they were unfamiliar with and 73 percent would open a snap from a brand they already know. Christy Ferer thinks that with an active user base that large, brand exposure has the potential to be huge! The Vidicom team thinks it would be an effective strategy for Snapchat to let brands send their own videos to the entire Snapchat user base or targeted demographics. What are your thoughts?
Monday, February 24, 2014
Friday, February 21, 2014
Wednesday, February 19, 2014
1. Produce timely content: A good way to get a lot of views is to develop your video at the same time as a major event such as the Super Bowl or the Oscars and assert your brands creative viewpoint.
2. Choose the best format: It’s important to choose the best format for your brand message. 30-second spot, product tutorial, or longform)
3. Avoid being too branded: A video in which a brand talks about how great they are will steer customers away.
Monday, February 17, 2014
Tuesday, February 11, 2014
1. Don’t be a one-hit wonder: She strongly believes that it takes time, investment and consistency across every consumer interaction to have lasting consumer engagement. Brands can generate interactions by producing online videos and games, mobile apps, and compelling content for social media.
2. Get feedback directly from customers: In order to learn about your audiences experience with your brand, it is essential to get feedback directly from your customers. Brands can receive customer feedback in stores, online, via mobile and social media.
3. Make your one-man band a super group: Brand partnerships allow your business to provide a larger and exciting variety of rewards and incentives.
4. Vary your playlist: Brands can appeal to various segments and customers as well as keep consumers engaged over time by offering different types of rewards
Friday, February 7, 2014
Wednesday, February 5, 2014
1. Become familiar with the content that surrounds your target market
2. Establish your brand’s particular niche and unique offering
3. Make your content stronger through multimedia storytelling elements, taking things “live” or by adjusting the frequency of content to maintain consumer engagement
4. Your brand can keep consumers engaged by enlisting the users who are already engaging in your site
5. Be different. With the 27 million pieces of content that are shared everyday, your competition is huge. Making your branded content different and unique will help you stand out and cut through all the clutter.