Friday, February 28, 2014

Content Marketing Increases Consumer Engagement for Brands Says Christy Ferer

In a world powered by content and social media, brands need to adapt in order to maintain consumer engagement. CEO of Vidicom, Christy Ferer, thinks content marketing is the key to success for brands. Some brands that are mastering the content marketing game include, Red Bull, Coca-Cola, and Oreo.  With a clear strategy and a commitment to content and the infrastructure to succeed, Christy Ferer thinks other brands can make it to the top. Some key topics brands should consider as they develop content marketing include, distribution advances, publisher partnerships, and traditional media gaps.

Wednesday, February 26, 2014

Brands Should Consider Snapchat to Increase Exposure

Vidicom’s CEO, Christy Ferer, thinks Snapchat might be the place to be for brands. According to research by Sumpto, over 77 percent of college students use Snapchat at least once every single day. Also, 45 percent of college kids ages 18-24 would open a snap from a brand they were unfamiliar with and 73 percent would open a snap from a brand they already know. Christy Ferer thinks that with an active user base that large, brand exposure has the potential to be huge! The Vidicom team thinks it would be an effective strategy for Snapchat to let brands send their own videos to the entire Snapchat user base or targeted demographics. What are your thoughts?

Monday, February 24, 2014

Christy Ferer Thinks the Moviefone App Can Help Brands Connect with Consumers

Vidicom CEO, Christy Ferer, thinks that in today’s technologically advanced society, people can turn to the Internet or apps for anything. As a result, Moviefone’s phone service will no longer take calls and only its free app will survive. According to The New York Times, the service went from once garnering 3 million calls per week from about 13,000 theatres in 31 cities to receiving only thousands of call per week before the company decided to discontinue the service.  There is another rebrand in the works though. AOL has turned management of Moviefone over to the media company BermanBraunm which will handle the former phone services creative development, content and product.  The Vidicom team thinks it would be beneficial for brands if the Moviefone app incorporated branded content.

Friday, February 21, 2014

Facebook's Acquisition of WhatsApp Could Provide Opportunities for Brands

Christy Ferer, Vidicom’s CEO, loves keeping up with social media. Facebook announced on Wednesday the acquisition of WhatsApp for $16 billion. The enormous purchase by Facebook is one of the biggest acquisitions in recent mobile tech history! The deal nearly doubles the $8.5 billion Microsoft paid for Skype in 2011, and over 5 times the $2.9 billion Lenovo paid for Google for Motorola last month. She predicts that WhatApp will run advertisements in the future like what Instagram did last fall after being purchased by Facebook. Vidicom thinks if that occurs, brands will be able to get their names out there build a larger audience.

Wednesday, February 19, 2014

Christy Ferer Helps Brands Develop Branded Video Content

Content marketing is on the rise for brands today. Christy Ferer, Vidicom’s CEO, particularly likes branded video content as it attracts consumers and keeps them engaged. The Vidicom team is extremely skillful at creating branded video content. Here are some tips for brands that want to create their own:
1.     Produce timely content: A good way to get a lot of views is to develop your video at the same time as a major event such as the Super Bowl or the Oscars and assert your brands creative viewpoint.
2.     Choose the best format: It’s important to choose the best format for your brand message.  30-second spot, product tutorial, or longform)

3.     Avoid being too branded: A video in which a brand talks about how great they are will steer customers away. 

Monday, February 17, 2014

Vidicom Suggest Brands to Consider Mobile Advertising

Vidicom's CEO Christy Ferer, is always keeping up with technology and social media. Christy Ferer thinks brands should consider mobile advertising as Internet usage has greatly moved from the web to smart phones and tablets over the past several years. As a result, social networks such as Twitter and Facebook have adapted to mobile. According to Nielson’s new U.S. Digital Consumer Report, the average Twitter mobile user uses the Smartphone app for a little more than three hours per month compared to PC users who spend 36 minutes on the platform per month. With the increase in social media users turning to their mobile device, brands could reach a large audience through mobile advertising.

Tuesday, February 11, 2014

Christy Ferer's Vidicom Helps Brands Built Loyalty

Vidicom CEO Christy Ferer, stresses the importance of loyalty and consumer engagement for brands. However, it can be difficult to build loyalty for brands that can’t depend on inherited emotional connections to fuel a long lasting consumer relationship. Here are some ways to help brands build loyalty:  
1.     Don’t be a one-hit wonder: She strongly believes that it takes time, investment and consistency across every consumer interaction to have lasting consumer engagement. Brands can generate interactions by producing online videos and games, mobile apps, and compelling content for social media.
2.      Get feedback directly from customers: In order to learn about your audiences experience with your brand, it is essential to get feedback directly from your customers. Brands can receive customer feedback in stores, online, via mobile and social media.
3.     Make your one-man band a super group: Brand partnerships allow your business to provide a larger and exciting variety of rewards and incentives.

4.     Vary your playlist: Brands can appeal to various segments and customers as well as keep consumers engaged over time by offering different types of rewards

Friday, February 7, 2014

Vidicom: Christy Ferer Thinks Facebook's Paper Provides an Exciting Opportunity for Brands

Branded content is becoming increasing popular as time goes on. Christy Ferer thinks Facebook’s new application, Paper, will incorporate branded content. Although Facebook announced that its new application, Paper, will be free of advertising, the Vidicom team thinks that brands will soon develop innovative stories on the platform. In addition, brands will most likely use Paper to share branded content. Since Facebook has such an enormous user base, brands will have the opportunity to reach an extremely large audience and build brand awareness.

Wednesday, February 5, 2014

Vidicom Helps Brands Create Content that Sticks

Vidicom thinks branded video content helps build brands and gets consumers more engaged. However, creating content that stands out and sticks with consumers isn’t always easy. The Vidicom team thinks these 5 ways can help brands create content that will grow their audience:
1.     Become familiar with the content that surrounds your target market  
2.     Establish your brand’s particular niche and unique offering
3.     Make your content stronger through multimedia storytelling elements, taking things “live” or by adjusting the frequency of content to maintain consumer engagement
4.     Your brand can keep consumers engaged by enlisting the users who are already engaging in your site
5.     Be different. With the 27 million pieces of content that are shared everyday, your competition is huge. Making your branded content different and unique will help you stand out and cut through all the clutter.

Monday, February 3, 2014

Twitters E-Commerce Plans is Great News for Brands, Says Christy Ferer

Christy Ferer makes sure to stay up to date with new trends and technology in social media. In recent news, Twitter plans to bring commerce to the real-time site. Last Friday, New York-based e-commerce site showed images of mockups displaying how goods would be bought on Twitter. According to the images, the “Twitter Commerce” post would appear in the main feed as well as on the “Discover” page. From there, users can tap on the tweet to enlarge the image and view more details about the product, then check out would come next, and then finally the ability to track the shipment. Once all of this occurs, Ferer suggests brands to sell their goods on Twitter as the market is extremely vast and growing!