Branded content is becoming increasing popular as time goes
on. Christy Ferer thinks Facebook’s
new application, Paper, will incorporate branded content. Although Facebook
announced that its new application, Paper, will be free of advertising, the
Vidicom team thinks that brands will soon develop innovative stories on the
platform. In addition, brands will most likely use Paper to share branded
content. Since Facebook has such an enormous user base, brands will have the opportunity
to reach an extremely large audience and build brand awareness.
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