1) Scale Locally, in Concentric Circles: Expanding in concentric circles is an efficient strategy. Word of mouth is the best marketing and if you can get people talking about you, they will talk with people in markets close by.
2) Expand at Your Own Pace: Ferer recommends making sure that you are truly ready to take on another location before you jump right in.
3) Keep Your Customers Top-of-Mind: It is easy to get distracted from some details with the excitement of expanding your business. However, you should never forget that your customers are your business and it is necessary that you keep delivering your product or service.
4) Balance Building Your Brand and Business: It is important to build your brand and your business at the same time. You should continue to build customer loyalty and affinity as you expand to new locations or markets.