Christy Ferer Suggests Ways Brands Can Avoid Messing Up on Social Media

Many brands engage with consumers via social media.  Although CEO of Vidicom, Christy Ferer, thinks this is a good strategy, it is possible for brands to mess up. She wants to help brands avoid screwing up on social media by sharing some suggestions:

Refrain From Participating in Certain Holidays: Brands should not try to exploit certain days such as Sept. 11 to sell products. Sept. 11- though not exactly a holiday- is a good example of a day many people commemorate and would like to do so without the input of brands.  

Refrain From Participating in Certain Discussions: A good counter example of this is Kenneth Cole who injected his brand about Egypt and Syria not to say anything profound, but to generate conversation.

More tips on how to avoid screwing up on social media.

Do you have any advice on how brands can avoid this?