Wednesday, October 30, 2013

Christy Ferer Recommends Ways to Balance Your Personal and Professional Lives on Twitter

Twitter is a great social media platform for people to connect with friends and develop their brand. However, since Twitter is public,  it is important to always maintain a balance between your personal and professional lives. Christy Ferer, has figured out how to maintain a fun yet public-facing Twitter account. Here are a few tips to help balance these two worlds on Twitter.

1.     Understand that Twitter is public: The first step to finding that balance is to accept that anything you say on Twitter can be publicly viewed by a potential client, employer, partner, or colleague.
2.     Don’t be a robot: You should still be a very conscious version of yourself in order to let other people get to know you. 
3.     Avoid sensitive topics: Certain topics shouldn’t be discussed on your general Twitter account if it is going to harm your brand/company.

Monday, October 28, 2013

Brand Tweets that are Funny Will Increase Consumer Engagement Says Christy Ferer

The presence of brands on social media is becoming a popular strategy for brands to connect with their consumers. Vidicom CEO, Christy Ferer, likes this strategy and thinks Twitter, in particular, can be extremely useful. Brands have potential to reach an enormous amount of consumers with the 230 million Twitter community! A great way for brands to get the community engaged is with humor. Listed below are some hilarious tweets from brand accounts as well as take-aways for brands to improve their tweets:

1.     Provide prompts to your followers: 

2.    Interact with your audience

3.    Make catch phrases that your followers will remember

4.    Be transparent about your strategy

Friday, October 25, 2013

Vidicom Shows How Instagram Ads Will Benefit Brands

Vidicom CEO Christy Ferer, always knows the scoop about what's happening in social media. As many already know, Instagram will soon be rolling out ads to users. However, it was revealed on Thursday that Instagram will release a sample ad "in the coming week". Brands already on Instagram will be the first to have ads. The company said, "We want ads to be creative and engaging, so were starting with just a handful of brands that are already great members of the Instagram community." Vidicom thinks this is a great opportunity for brands to take as it will increase exposure as well as get consumers more engaged! 

Is your brand on Instagram? If yes, has Instagram increased consumer engagement?

Wednesday, October 23, 2013

Brands Should Create Videos via Instagram

As an expert at linking brand embedded content to consumers, CEO of Vidicom, Christy Ferer thinks Instagram is an efficient tool for brands. Branded videos are proving to be very popular on the social network. Unruly, a firm that tracks viral videos, found that 40% of the 1,000 most shared Instagram videos were made by brands. Exposure for brands is enormous since Instagram has over 150 million users. Also, the social media platform doesn't require brands to set up an account from scratch and ties in with Facebook. It is apparent that Instagram is an easy and productive tool for brands.  

Monday, October 21, 2013

Christy Ferer, Vidicom CEO, Helps Brands Succeed

As CEO of Vidicom, Christy Ferer is always working to maintain a successful company. In addition, Christy Ferer enjoys helping other companies/brands succeed as well. Christy Ferer discovered a list of dos and donts for success made by Jack Dorsey, co-founder of Twitter and Square. As an effort to help companies/brands, Christy Ferer wants to share this list for success!
The list of Dos include: 
- Stay present
- Be vulnerable 
- Drink only lemon water and red wine 
- 6 sets of 20 squats and push-ups everyday 
- Run for 3 miles
- Meditate on this list 
- Stand up straight 
- Spend 10 minutes with a heavy bag 
- Say hello to everyone
- Get 7 hours of sleep

The list of Don'ts include: 
- Don't avoid eye contact 
- Don't be late 
- Don't set expectations that you can't meet 
- Don't eat sugar 
- Don't drink hard hard liquor or beer during the weekday

Do you think this list is maintainable? Let Vidicom and Christy Ferer know your thoughts with a comment! 

Friday, October 18, 2013

Vidicom's Christy Ferer Helps Brands Keep Consumers Engaged

Social Media is a great tool for brands to utilize to connect with consumers. Christy Ferer thinks that Twitter is an especially useful social media platform for brands. To make tweeting more organized and efficient, there are three free tools available to schedule tweets. These tools include:

1. Twuffer: With this tool, you can make a list of future tweets and schedule their release via a simple calendar-based interface. 
2. FutureTweets: Just like Twuffer, FutureTweets lets you write your tweet and set the date and time you want it to be released.  You can also add emoticons and flip your tweet so your message appears upside down if you want to be original! 
3. LaterBro: After signing in with oAuth, this tool enables you to schedule when you want to send tweets as well as post Facebook status updates.

Wednesday, October 16, 2013

Christy Ferer Shows How Twitter's New DM Can Be Beneficial for Brands

Social Media provides brands with many different ways to engage with consumers. CEO of Vidicom, Christy Ferer, thinks that Twitters new direct message option will increase consumer interaction for brands. The new option allows users to opt in to receive direct messages from anyone,  regardless whether that person follows you back or not. She agrees that consumers will be able to direct message brands even if the brand doesn't follow that person back yet. This is beneficial for brands because they can reach a wider range of consumers. Brands can also DM potential customers who do not follow them yet. The company suggests brands to use this new option to their full advantage to increase consumer engagement as well as strengthen the relationship with customers.

Monday, October 14, 2013

Vidicom CEO Thinks Foursquare Ads Are a Good Way for Brands to Reach Consumers

Vidicom CEO Christy Ferer, is always keeping up with social media. What’s new right now in the social media world is that Foursquare opened up advertising to all businesses. Businesses can state their business needs and their budgets on a self-service page that was launched on Monday. The businesses have a choice between two kinds of ads: search and on the Foursquare home screen. Metrics for the ad such as, the number of views, actions, action rate, and cost per action will be provided to the businesses. “The response has been very positive,” says Paul Kermizian, a vendor who used the ads in Foursquare. Based on the positive feedback, Ferer thinks using ads on the social media platform is a good way for brands to reach consumers. 

Friday, October 11, 2013

Christy Ferer Recommends Brands to Try Out Mobile Advertising

Based on evidence, mobile advertising is an effective strategy for brands. According to a report from the Interactive Advertising Bureau, mobile ad revenue more than doubled from $1.2 billion in the first half of last year to $3 billion this year, an increase of 145%. Christy Ferer and Vidicom recommend brands to try out mobile advertising to get consumers more engaged as well as increase revenue.

Wednesday, October 9, 2013

Using Twitter is an Effective Business Strategy for Brands Says Christy Ferer

You can count on CEO of Vidicom, Christy Ferer, to help get your brand in the conversations of customers. Some tips for brands who want to use Twitter as a way to increase customer engagement include:

Unite your tweets: You can consolidate your tweets by having a specific account so users can find all of your tweets in one place.

Use relevant hashtags: See what hashtags brands similar to you are using.
Follow Trends: Using trending hashtags that are relevant to your brand can expand your network.

Brands can grab customers attention and increase customer engagement if they consider these tips while using Twitter.

Monday, October 7, 2013

Vidicom Thinks the New Pinterest Update Will Increase Customer Engagement for Brands

A new update on Pinterest will increase customer engagement. The update will make it easier for users to act on what they pin. More details will now be included on stories or articles pinned such as the authors name, the article title, a brief description and a larger link. Christy Ferer suggests brands who aren't already on Pinterest to jump in and utilize the new update to increase customer engagement. 

Friday, October 4, 2013

Christy Ferer, Vidicom CEO, Talks About Instagram's New Feature

Keeping up with social media news is something Christy Ferer likes to do. The buzz right now is that Instagram will start displaying ads in the "next couple months". As part of the company's effort in making itself into a "sustainable business", Instagram will begin by showing photos and videos from brands that are already members of the social media platform. Users will have control over what ads they see. The company explains, “If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right.” 

Wednesday, October 2, 2013

Many Companies Join Fortune 500 Companies in Using Instagram

Many Fortune 500 companies, such as Nike, Starbucks, and Apple, have started using Instagram to build their brands. Christy Ferer recommends other companies to join them in Instagram marketing. Sabel Harris, the lead marketing maven at TrackMaven, an analysis firm that shows how the Fortune 500 companies are using Instagram, suggests three tips for brands that want to use Instagram:

1.     Post Videos. A video on Instagram can get up to 24 interactions on average.

2.     Several hashtags are effective. According to data, for bigger brands,  4-11 hashtags can increase up to on average 77 interactions per Instagram post.

3.     Posting schedule should be 24/7. Users are on instagram all hours of the day. Ferer thinks that brands should use this to their advantage to decide when they post, based on who their audience is.  

Do you follow brands on Instagram? If so, do you engage in their posts? Let Vidicom know.