1. Understand that Twitter is public: The first step to finding that balance is to accept that anything you say on Twitter can be publicly viewed by a potential client, employer, partner, or colleague.
2. Don’t be a robot: You should still be a very conscious version of yourself in order to let other people get to know you.
3. Avoid sensitive topics: Certain topics shouldn’t be discussed on your general Twitter account if it is going to harm your brand/company.