Brand Tweets that are Funny Will Increase Consumer Engagement Says Christy Ferer

The presence of brands on social media is becoming a popular strategy for brands to connect with their consumers. Vidicom CEO, Christy Ferer, likes this strategy and thinks Twitter, in particular, can be extremely useful. Brands have potential to reach an enormous amount of consumers with the 230 million Twitter community! A great way for brands to get the community engaged is with humor. Listed below are some hilarious tweets from brand accounts as well as take-aways for brands to improve their tweets:

1.     Provide prompts to your followers: 

2.    Interact with your audience

3.    Make catch phrases that your followers will remember

4.    Be transparent about your strategy