You can count on CEO of Vidicom, Christy Ferer, to help get your brand in the conversations of customers. Some tips for brands who want to use Twitter as a way to increase customer engagement include:
Unite your tweets: You can consolidate your tweets by having a specific account so users can find all of your tweets in one place.
Use relevant hashtags: See what hashtags brands similar to you are using.
Follow Trends: Using trending hashtags that are relevant to your brand can expand your network.
Brands can grab customers attention and increase customer engagement if they consider these tips while using Twitter.
http://mashable.com/2013/10/08/what-is-hashtag/
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