As an expert at linking brand embedded content to consumers, CEO of Vidicom, Christy Ferer thinks Instagram is an efficient tool for brands. Branded videos are proving to be very popular on the social network. Unruly, a firm that tracks viral videos, found that 40% of the 1,000 most shared Instagram videos were made by brands. Exposure for brands is enormous since Instagram has over 150 million users. Also, the social media platform doesn't require brands to set up an account from scratch and ties in with Facebook. It is apparent that Instagram is an easy and productive tool for brands.
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