Wednesday, October 2, 2013

Many Companies Join Fortune 500 Companies in Using Instagram


Many Fortune 500 companies, such as Nike, Starbucks, and Apple, have started using Instagram to build their brands. Christy Ferer recommends other companies to join them in Instagram marketing. Sabel Harris, the lead marketing maven at TrackMaven, an analysis firm that shows how the Fortune 500 companies are using Instagram, suggests three tips for brands that want to use Instagram:

1.     Post Videos. A video on Instagram can get up to 24 interactions on average.

2.     Several hashtags are effective. According to data, for bigger brands,  4-11 hashtags can increase up to on average 77 interactions per Instagram post.

3.     Posting schedule should be 24/7. Users are on instagram all hours of the day. Ferer thinks that brands should use this to their advantage to decide when they post, based on who their audience is.  


Do you follow brands on Instagram? If so, do you engage in their posts? Let Vidicom know. 



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