Monday, March 31, 2014
Pluto.tv Might Interest Brands as Vidicom Thinks About the Possibility of Branded Video Content on the New App
Monday, March 24, 2014
Thursday, March 20, 2014
Many brands have already starting mobile advertising. A new report by research firm, eMarketer predicts worldwide mobile ad spending to reach $31.45 billion this year! That would be a 75% increase from 2013! Companies that will most likely lead the trend include Google with 46.8 percent of net mobile ad revenue worldwide as well as Facebook with 21.8%. Christy Ferer and the Vidicom team think it would be a very wise decision for brands to join the trend in mobile advertising as it offers great benefits. What do you think of mobile ads?
Tuesday, March 18, 2014
Saturday, March 15, 2014
Wednesday, March 12, 2014
1. Commit to your content. The quality of your content is crucial. Christy Ferer thinks content that help customers solve a problem will maintain and increase consumer engagement.
2. Get out of the rut: Modern marketing takes effort (time and money) but is well worth it. Brands should consider exploring the options of working with an end-to-end provider that can take them to the next level.
3. Keep up with analytics: It is important to keep track of the data collected from your website, email campaigns, and sales numbers in order to improve your marketing campaign.