Christy Ferer Shares Modern Marketing Tips for Brands

Modern marketing consists of a lot of content as well as being able to follow every step of the buyer’s journey and analyze those steps to create a better and more in-tune marketing plan. Here are three steps towards modern marketing:

1.     Commit to your content. The quality of your content is crucial.  Christy Ferer thinks content that help customers solve a problem will maintain and increase consumer engagement.

2.     Get out of the rut: Modern marketing takes effort (time and money) but is well worth it. Brands should consider exploring the options of working with an end-to-end provider that can take them to the next level.

3.     Keep up with analytics: It is important to keep track of the data collected from your website, email campaigns, and sales numbers in order to improve your marketing campaign.

http://www.televerde.com/take-3-steps-toward-modern-marketing-and-better-marketing-results/?utm_source=OutBrain&utm_medium=LP&utm_campaign=2014TV