Monday, March 31, 2014

Pluto.tv Might Interest Brands as Vidicom Thinks About the Possibility of Branded Video Content on the New App



The Internet has become so dominant in today’s society that television tries replicate it by showing hashtags on your TV screen. However, now the Internet is trying to be more like TV with launch of the new app Pluto.tv. Pluto.tv brings web videos into a more TV like environment by providing something like a channel guide. “Guest content curators” including hip hop artist Nas, Scandal actress Darby Stanchfield, Iron Chef Cat Cora, and fashionista Nasty Gal, will help with the launch by “spinning” videos Tuesday night. Christy Ferer thinks that if Pluto.tv becomes a huge hit, brands should incorporate branded video content on the app. As a result, brands will reap many benefits such as increase consumer engagement, and spread brand awareness.

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