Christy Ferer's Vidicom Helps Brands Built Loyalty

Vidicom CEO Christy Ferer, stresses the importance of loyalty and consumer engagement for brands. However, it can be difficult to build loyalty for brands that can’t depend on inherited emotional connections to fuel a long lasting consumer relationship. Here are some ways to help brands build loyalty:  

1.     Don’t be a one-hit wonder: She strongly believes that it takes time, investment and consistency across every consumer interaction to have lasting consumer engagement. Brands can generate interactions by producing online videos and games, mobile apps, and compelling content for social media.

2.      Get feedback directly from customers: In order to learn about your audiences experience with your brand, it is essential to get feedback directly from your customers. Brands can receive customer feedback in stores, online, via mobile and social media.

3.     Make your one-man band a super group: Brand partnerships allow your business to provide a larger and exciting variety of rewards and incentives.

4.     Vary your playlist: Brands can appeal to various segments and customers as well as keep consumers engaged over time by offering different types of rewards

      http://www.inc.com/irving-fain/ways-to-create-super-fans-for-your-brand.html