New features are constantly introduced in the social media
world. Here at
Vidicom,
Christy Ferer loves finding ways brands can benefit from the new
products that are released. A new set of private and group messaging features
was rolled out for Instagram on Thursday morning. Brands will be thrilled to
learn ways they can benefit from Instagram Direct. Cofounder and CEO of
Instagram, Kevin Systrom, announced that marketers can use the messaging
feature to college images for contests. This can help brands deepen
relationships with customers as well as increase consumer engagement. Brands
can also advance by using direct messaging to handle customer service issues on
a one-to-one basis. Brands should try out this new feature to strengthen
customer relationships!
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