Vidicom Helps Small Businesses with Social Media Marketing

Vidicom CEO Christy Ferer thinks that utilizing social media is a great marketing strategy for brands. Since it can be a challenge for small businesses to engage an audience via social media, we have provided some tips for building and retaining an audience on social media:

1.     “Pay-to-Play”: Although most of the social media platforms are free, businesses should still allocate a marketing budget for social media.

2.     Pick your platforms wisely: Certain businesses will flourish on visually rich sites such as Pinterest, Instagram and YouTube, while others may have more success with Twitter’s 140 character format

3.     Create a community of insiders: Many people “like” a brand on Facebook so that they can be “in-the-know” about events, promotions, and special offers or discounts

4.     Social is 24/7: Since people are on social media at all hours of the day, including off-hours, the ideal social strategy does not shut off completely for hours or days on end.

http://mashable.com/2013/12/24/grow-social-audience/