The Vidicom Team Help Brands Garner Press Coverage

Christy Ferer, CEO of Vidicom, says receiving press coverage is an effective way to do so. It’s not always easy for small businesses to get coverage. However there are some ways to help. Here are some tips to garner press coverage:

1.     Editorial Calendars: Many publications offer editorial calendars, which include events they plan to cover, seasonal themes, etc. A good way to get coverage is to find where your business can fit or bring value to the editorial calendar.

2.     Create your own content: Diversifying your content strategy is a great way to garner press coverage for your business.

3.     Good Will: Doing good deeds such as donating or sponsoring can bring attention to your business and connect you to both the media and the public.

4.     Consider other press: Press coverage often snowballs into more press coverage, so pitching to smaller blogs or local news as well as your industry’s leading publication can be very beneficial.

http://mashable.com/2013/12/10/how-to-get-press-coverage/