Businesses Should Consider Social Media Lessons of 2013 Says Christy Ferer

Christy Ferer and the Vidicom team read that this was a big year for social media from Twitter making its successful debut on the stock market to China’s e-commerce giant, Alibaba, spending $586 million for a stake in Weibo. Vidicom thinks there are many social media lessons of 2013 that businesses can take away. These lessons include:

Social media can move markets: This was shown when the Dow dropped 150 points seconds after The Associated Press’ Twitter account was hacked and broadcasted a fake tweet saying that there were explosions in the White House and Barack Obama was injured.

Social media is increasingly visual: It is clear with Twitter-owned Vine being launched and Facebook responding by enabling video on Instagram that social media is becoming more and more visual.

Social media is for everyone: Global leaders such as Warren Buffett and Jamie Dimon even use social media platforms.

Social media advertising is on the rise: Facebook reported in the third quarter of 2013 that revenue grew 60% compared to the previous year, with mobile advertising being a large part of that.

Social media could be TVs biggest ally: In October, Nielsen Ratings displayed a correlation between live-tweeting during TV and having a larger, more engaged audience.

http://mashable.com/2013/12/18/social-media-lessons/