Brands Should Use Tumblr to Connect with Consumers

Christy Ferer and the Vidicom team take pride in linking brands to consumers. A sufficient tool for brands to use to connect with consumers is Tumblr. Tumblr can provide brands with great exposure because it highlights strong visual content that can be easily shared to mass audiences. Fortunately, Tumblr’s templates are easy to manage and many are totally free.  Brands that are not yet on Tumblr should check out the following brands that are successfully using the social media site.

1.     Calvin Klein: Tumblr is clean, sexy, and sleek just like their ads.

2.     Disney: The content is visual, recognizable, and commonly shared on the site.

3.     GQ: Tumblr highlights the most sharable content from the magazine.

4.     Lexus: Lexus’s Tumblr is subtle and sends the clear message that Lexus=luxury.  

5.     Adidas: Tumblr is interactive, clean and full of color and personality. The products are put front and center without seeming forceful.

Christy Ferer Thinks Custom Timelines on Twitter are a Great Tool for Brands

Christy Ferer, Vidicom CEO, makes sure her team stays up to date with social media news. The ability to create custom timelines on Twitter was announced last week. Users will be able to develop their own timelines focused on certain events and fill them with tweets from particular users and topics. Users will need Tweetdeck in order to develop a custom timeline. Timelines can also be made by hand by using the Twitter API. Our team recommends brands to create custom timelines about current events as they will grab the attention of consumers and increase engagement.

Vidicom Recommends Ways Brands Can Reach On-the-go Customers

Christy Ferer says helping brands get their names in the conversations of consumers is what we do here at Vidicom. With the major shift to mobile advertising in today’s society, the Vidicom team agrees that it is necessary for brands to have a strategy in place to reach on-the-go customers.  Some effective ways brands can reach customers via mobile advertising include:

1.     Create a native mobile ad: By finding and partnering with relevant blogs and new sites in your niche, you can create low-cost ads and target a more receptive audience. 

2.     Use a mobile display advertising partner:  If you don’t want to create a native mobile ad, then a good alternative is to partner with a mobile display advertising partner. You can create an inventory of products for a relatively low cost and the partner takes care of the hosting.

3.      Make a Foursquare ad: Foursquare ads help personalize local searches for consumers looking for the types of products and services your businesses offer.

Content Marketing, says Christy Ferer, is an Effective Strategy for Brands

Traditional, static forms of advertising are no longer effective in today’s social media-driven societies. Businesses now need to adapt by using responsive websites to build their brand. Vidicom and Christy Ferer strongly promotes brands to utilize this content marketing strategy. Brands should take a look at the following companies that have mastered content marketing:

1.     Zady: The ecommerce venture whose product is ethically made goods with transparent supply chains, connects with customers by providing a backstory of the maker of each product. This strategy increases sales because the target audience is shoppers who care about where their goods come from.

2.     Sweetgreen: Via social media platforms, (Facebook, Twitter, Instagram, Tumblr, Youtube) having a mobile app, and a whole section of its website dedicated to community, the restaurant chain actively engages with consumers. While maintaining consistent brand identity, Sweetgreen also connects with customers by taping into their core beliefs and healthy lifestyle values.

  

Vidicom Says Google Analytics can be Very Useful for Brands

Here at Vidicom, our main goal is to link brands to consumers. Christy Ferer thinks it is a great tool brands can utilize to do so is Google Analytics. Google Analytics promotes brand awareness, lead generation, and customer retention for free!

Brand Awareness:  By using Google Analytics’ “Traffic Sources” option and viewing the “Organic Search” data you can view the top referring search terms that drove Web Traffic to your site.

Lead Generation: You can drive more leads for your business by using the Organic Search results to gather demographic information and behavior found in the audience selection.

Customer Retention: By knowing the search terms, you can understand customers’ reasons for visiting your site and if the visitor is a new or returning customer. In addition, you can optimize the response for existing customers and take care of any issues they may have.

Vidicom recommends brands to Google Analytics to connect more with consumers.

Have you ever used Google Analytics? 

Vidicom Suggests Three Free Tools to Improve Your Overall Twitter Experience

As an active user on Twitter, Vidicom was pleased to discover three free tools that allow you to analyze and manage the accounts you follow to improve your overall experience. These tools will help reduce the list of who you follow in a meaningful way:

1.     Manage Filter: This tool enables you to view the accounts that don’t follow you back, don’t tweet in English, accounts with high and low influence, talkative and quiet accounts, and accounts that haven’t been active for 30 days.

2.     Untweeps: You can reduce your list with this service by being able to see which accounts you follow haven’t tweeted in a while.

3.     Tweepsi: Tweepsi’s “cleanup” function shows all the accounts you’re following in a grid-based list format. This tool is useful because you can add or remove grid columns to see more information about the accounts you follow.

Social Media Sites are a Great Tool for Brands

As social media is becoming so prominent in today’s society, more and more businesses are using it as a tool to promote their brands. CEO of Vidicom, Christy Ferer, agrees that via social media sites, businesses can spread their brand embedded content by allowing customers to share the content with other potential customers. According to data, 87% of content marketers use social media platforms as part of their marketing strategies. Of those who used them, 91% preferred LinkedIn to popular social media sites such as Facebook or Twitter, which 85% and 81% of those surveyed used respectively. Based on these statistics, we know it is quite clear that many businesses are building their brands via social media.

http://mashable.com/2013/11/01/b2b-marketing-infographic/