Christy Ferer About Paper Teaming Up With Ted

Christy Ferer, Vidicom’s CEO, always stays up to date with what's happening in the social media world. Facebook and TED announced a content collaboration for Paper, the companys' stand alone news reader and publishing app. TED material exclusively will be featured in the ideas section of Paper for the week. Paper will feature content from TED attendees, including blog posts and talk videos from the conference. This is the first time Paper has teamed up with an outside group for content like this, or featured the same topic more than once in its ideas section.

http://mashable.com/2014/03/17/facebook-ted-content-collaboration/

Vidicom CEO on How Facebook's New Look for Pages Will Help Build Brands

Something new is always happening in the social media world and Christy Ferer, Vidicom’s CEO, loves being one of the first to know. Facebook announced earlier this week a new look for Pages. The new design still has two columns, but now the right column is the Page’s timeline and the left contains information about the brand of corporation. Also, the “Invite Your Friends” section has moved to the left side of the screen and the text box for posting moved to the right side. She thinks brand will benefit from the new metrics section on the Page that includes data about ads, Likes and post reach. 

http://mashable.com/2014/03/10/facebook-redesign-pages/

    

Christy Ferer Shares Modern Marketing Tips for Brands

Modern marketing consists of a lot of content as well as being able to follow every step of the buyer’s journey and analyze those steps to create a better and more in-tune marketing plan. Here are three steps towards modern marketing:

1.     Commit to your content. The quality of your content is crucial.  Christy Ferer thinks content that help customers solve a problem will maintain and increase consumer engagement.

2.     Get out of the rut: Modern marketing takes effort (time and money) but is well worth it. Brands should consider exploring the options of working with an end-to-end provider that can take them to the next level.

3.     Keep up with analytics: It is important to keep track of the data collected from your website, email campaigns, and sales numbers in order to improve your marketing campaign.

http://www.televerde.com/take-3-steps-toward-modern-marketing-and-better-marketing-results/?utm_source=OutBrain&utm_medium=LP&utm_campaign=2014TV

Content Marketing is Vital For Brands, Vidicom Thinks it Helps Reach Modern Consumers

The transition from traditional advertising methods to content marketing is becoming increasingly popular as Vidicom’s CEO, Christy Ferer, thinks it is helping brands reach modern consumers. Content marketing has helped leading brands such as Coca-Cola and Red Bull make it to the top. Coca-cola has managed to reach older consumers through story telling as well as teens through experimental microsites with it’s Content 2020 approach. Red Bull has been able to reach millions of consumers by launching a magazine.

http://mashable.com/2014/02/25/cpg-content-marketing-brandspeak/

Christy Ferer Helps Brands Develop Branded Video Content

Content marketing is on the rise for brands today. Christy Ferer, Vidicom’s CEO, particularly likes branded video content as it attracts consumers and keeps them engaged. The Vidicom team is extremely skillful at creating branded video content. Here are some tips for brands that want to create their own:

1.     Produce timely content: A good way to get a lot of views is to develop your video at the same time as a major event such as the Super Bowl or the Oscars and assert your brands creative viewpoint.

2.     Choose the best format: It’s important to choose the best format for your brand message.  30-second spot, product tutorial, or longform)

3.     Avoid being too branded: A video in which a brand talks about how great they are will steer customers away. 

http://mashable.com/2013/11/29/video-views-completion-metrics/

Brands Should Use Snapchat to Enhance Brand Marketing

Christy Ferer says that helping brands strengthen their relationships with customers is what we do best here at Vidicom. One effective way brands can connect with customers is with the mobile app, Snapchat. Snapchat allows brands to interact with customers by way of snaps at little or no cost. In addition to snaps, brands can connect with customers by way of Snapchat Stories. Rolled out in October 2013, Snapchat Stories offers brands a longer conversation format than just 10 seconds. Brands are proving that time-sensitive images can be an asset for brand marketing by using Snapchat. Some brands that are extra chatty on Snapchat include: 16 Handles, Taco Bell, Acura, Karmaloop, GrubHub, and many more. Brands that haven’t already should jump on the bandwagon and start utilizing Snapchat to their marketing advantage!

http://mashable.com/2013/12/05/snapchat-brands/

Content Marketing, says Christy Ferer, is an Effective Strategy for Brands

Traditional, static forms of advertising are no longer effective in today’s social media-driven societies. Businesses now need to adapt by using responsive websites to build their brand. Vidicom and Christy Ferer strongly promotes brands to utilize this content marketing strategy. Brands should take a look at the following companies that have mastered content marketing:

1.     Zady: The ecommerce venture whose product is ethically made goods with transparent supply chains, connects with customers by providing a backstory of the maker of each product. This strategy increases sales because the target audience is shoppers who care about where their goods come from.

2.     Sweetgreen: Via social media platforms, (Facebook, Twitter, Instagram, Tumblr, Youtube) having a mobile app, and a whole section of its website dedicated to community, the restaurant chain actively engages with consumers. While maintaining consistent brand identity, Sweetgreen also connects with customers by taping into their core beliefs and healthy lifestyle values.

  

Vidicom's Christy Ferer Helps Brands Keep Consumers Engaged

Social Media is a great tool for brands to utilize to connect with consumers. Christy Ferer thinks that Twitter is an especially useful social media platform for brands. To make tweeting more organized and efficient, there are three free tools available to schedule tweets. These tools include:

1. Twuffer: With this tool, you can make a list of future tweets and schedule their release via a simple calendar-based interface. 

2. FutureTweets: Just like Twuffer, FutureTweets lets you write your tweet and set the date and time you want it to be released.  You can also add emoticons and flip your tweet so your message appears upside down if you want to be original! 

3. LaterBro: After signing in with oAuth, this tool enables you to schedule when you want to send tweets as well as post Facebook status updates.

http://mashable.com/2013/10/15/twitter-schedule-tweets/