tag:blogger.com,1999:blog-74392589610975552362024-02-07T10:24:50.050-08:00Vidicom IncChristy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.comBlogger90125tag:blogger.com,1999:blog-7439258961097555236.post-25383665710848222482015-03-20T13:58:00.001-07:002015-03-20T13:58:19.245-07:00Bring on Spring<div class="MsoNormal" style="margin-bottom: 10.0pt;">
Yesterday, we were joined by
beauty expert and journalist Grace Gold, who talked to us about ways to keep
our look fresh for spring. As we move on from the winter blues, we thought we’d
take the time to find great brands to help usher in the new season.<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: 10.0pt;">
First up was EcoTools, a leader
in eco-conscious beauty accessories which recently launched its Complexion
Collection. This is a makeup-skincare hybrid line designed to work with your
products to maximize natural beauty and aid common skincare concerns, such as
oily skin, dark circles and fine lines. The collection features four unique
brushes with specific cuts meant to tackle key skincare needs and achieve a
flawless base. All brushes are eco-conscious and cruelty free with incredibly
soft, synthetic bristles and feature beautifully designed recycled aluminum
ferrules and sleek bamboo handles.<o:p></o:p></div>
<div class="MsoNormal">
We also checked out the LG G Flex 2, which is a truly
sensational phone and <span style="background: white; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">was one of the hottest and most
awarded devices at this year’s International Consumer Electronics Show in
Vegas. It has a revolutionary 5.5-inch Curved Full HD P-OLED screen that looks
and feels incredible. The 13-megapixel camera on the G Flex2 captures
true-to-life memories, even in less than ideal conditions. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Then there was SimySkin, which </span><span style="color: #222222; mso-bidi-font-family: Arial; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";">offers targeted skincare for every
phase of life. Their line is formulated with age specific</span><span style="mso-bidi-font-family: Arial; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";"> advanced scientific ingredients that correct,
repair and reverse signs of aging. <span style="color: #222222;">It utilizes
vitamin B12 to promote skin repair and regeneration while helping
prevent wrinkles; in addition, SimySkin manufactures an eye serum </span>to
correct puffiness and dark circles while restoring firmness and density
(depending on age and skin needs).<br /></span><span style="background: white; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
Last but not least, we took a look at one of my favorite home
cleaning brands, Caldrea. They have everything from dish soap to counter spray
to laundry detergent. Their latest scent, Pear Blossom Agave, is a crisp bright
fragrance with a mix of pear blossom, ripe citrus and succulent melon. All
Caldrea products are made using responsible ingredients that are incredibly
effective, yet safe and gentle for our homes. These products smell amazing and
look great on my kitchen counter!<br />
<br />
Next week we’ll be getting a visit from personal trainer and fitness expert
Laura DeAngelis, who’s got some ideas on fitness in conjunction with March
Nutrition Month. Expect the latest on ways to stay healthy and active now that
warm weather is on its way (hopefully soon). <br /><br /><o:p></o:p></div>
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We’ve got a lot coming up this spring so we’ll make sure to
keep you all posted!<span style="color: #222222; mso-bidi-font-family: Arial; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com2tag:blogger.com,1999:blog-7439258961097555236.post-26025746044275929972015-03-09T13:13:00.000-07:002015-03-09T13:13:15.063-07:00The Vidicom Scholarship<div class="separator" style="clear: both; text-align: center;">
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<b><div style="text-align: center;">
<b><u>The Vidicom Scholarship</u></b></div>
</b><div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8000001907349px;">
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Vidicom has benefited from the work of a very talented group of interns over the years. We try to teach them as much as possible (and very often they teach us a lot too! ) <br /><br /><br />Interns tell us how much they welcome the chance to get plugged in at a media company, get some real world experience and make business acquaintances they can use throughout thei school year and even after graduation. <br /><br /><br />But they also tell us about the ever-increasing burden of school tuitions! <br /><br /><br />Here at Vidicom, we want to help! We are please to offer eligible students the opportunity to apply for a Vidicom Scholarship.<div>
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<b><div style="text-align: center;">
<b><u>Our Organization </u></b></div>
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</b>Founded in 1982 by Christy Ferer, Vidicom is an award-winning video solutions agency that creates cutting-edge branded content to engage targeted consumers. Vidicom distributes multi-platform content solutions to channels no one else can deliver. Citybuzz is the premiere multi-platform network for travelers.<br />Learn more about us at:<br /><a href="http://www.vidicom.com/">www.vidicom.com</a><div>
<a href="http://www.vidicom.com/"><br /></a><a href="http://www.citybuzz.com/">www.citybuzz.com</a><div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7vK1SyFMrEM1LMgvy1Gyr2AcPaGcHkT-_C0aK_VUPT5RoIwrbuaY-LudrxWdDSmqXj4r8hJ2Xoe4GDzA-e5ZB5WC06CQdH3kqpoY_U8cyQ40ocg7uN2EZu-_goQPA1xG8134VWjsNlUf4/s1600/4-112.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7vK1SyFMrEM1LMgvy1Gyr2AcPaGcHkT-_C0aK_VUPT5RoIwrbuaY-LudrxWdDSmqXj4r8hJ2Xoe4GDzA-e5ZB5WC06CQdH3kqpoY_U8cyQ40ocg7uN2EZu-_goQPA1xG8134VWjsNlUf4/s1600/4-112.png" height="48" width="200" /></a></div>
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<b><u>You will be judged on</u></b></div>
<br />Our Executive Scholarship Team will judge essays based on how interesting, compelling and persuasive they are. They will also be judged on how well-written each essay is.</div>
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<b><u>How to Apply</u></b></div>
<br />We will need an essay between 500-1000 words. In this essay, we would like to tell us about your favorite website. We want to know why you like it so much, why it holds your attention and what makes it sointeresting to you personally. We like engaging people, so tell us why this site engages you! <ul>
<li>Please send your entries to: <a href="mailto:info@vidicom.com">info@vidicom.com</a></li>
<li>Please be sure to send us your contact information and the school you attend/plan to attend</li>
<li>All submissions must be received by March 1, 2016</li>
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<br />Only one scholarship submission allowed for a “Vidicom Scholarship” per student.<br /><br /><br /><br /><div style="text-align: center;">
<b><u>Eligibility</u></b></div>
<br />The Vidicom Scholarship is open to any student attending an accredited institution. High school seniors who are enrolling upon graduation are also eligible. Students of all majors and planned majors are welcome to apply. You must be a U.S. citizen in order to apply. You must be 16 years of age.<br /><br />The scholarship awards will be sent directly to the financial aid office of the institution the winner is enrolled in.</div>
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Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com1tag:blogger.com,1999:blog-7439258961097555236.post-19395859772682712092015-03-06T12:03:00.000-08:002015-03-06T12:03:14.411-08:00Blogging At Vidicom <h2 style="background-color: white; color: #333333; font-family: 'Helvetica Neue Light', HelveticaNeue-Light, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-weight: bolder; margin: 0.75em 0px; padding: 0px; position: relative; text-align: center;">
<div class="sitebody" style="color: #666666; font-family: 'Source Sans Pro', Arial, sans-serif; font-size: 14px; font-weight: normal; line-height: 22.75px; margin: 0px 0px 10px; outline: none; padding: 0px; text-align: start;">
<span style="color: #333333; font-family: 'Helvetica Neue Light', HelveticaNeue-Light, 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 19.6000003814697px; text-align: justify;">Blogging often goes unrecognized as an effective and easy first line of communication among companies, consumers, and everyone in between. Here at Vidicom we love blogs! We maintain several blogs, generating frequent original content posts as a proactive way to shape the image of our firm and communicate our daily activities. We like to keep everyone up to speed on what we're doing. If utilized correctly, blogging is also an excellent networking tool. By subscribing to various blogs and communicating with our own subscribers Vidicom has formed many new business relationships that, otherwise, never would have existed. As we grow, our utilization of blogging and online presence will also grow, in new and different ways, to further build our brand. At the same time, our blogging will become more innovative, creative, and entertaining for all who are exposed to it - Stay Tuned! </span></div>
<div class="sitebody" style="color: #666666; font-family: 'Source Sans Pro', Arial, sans-serif; font-size: 14px; font-weight: normal; line-height: 22.75px; margin: 0px 0px 10px; outline: none; padding: 0px; text-align: start;">
<span style="color: #333333; font-family: 'Helvetica Neue Light', HelveticaNeue-Light, 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 19.6000003814697px; text-align: justify;">For more information and tips about blogging from </span><a href="http://www.buzzmaven.com/internet-marketing-articles/blogging-for-business" style="-webkit-transition: color 0.3s; background-color: transparent; color: #009eb8; display: inline; font-family: 'Helvetica Neue Light', HelveticaNeue-Light, 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 19.6000003814697px; outline: none; text-align: justify; text-decoration: none; transition: color 0.3s;">BuzzMaven</a> <span style="color: #333333; font-family: 'Helvetica Neue Light', HelveticaNeue-Light, 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 19.6000003814697px; text-align: justify;">please read the article below! Also don't forget to check out more from Vidicom <a href="http://www.vidicomrealtimers.com/" style="-webkit-transition: color 0.3s; color: #009eb8; display: inline; outline: none; text-decoration: none; transition: color 0.3s;">here</a>!</span></div>
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Rubbing Shoulders in the Blogosphere – strategies and ideas for companies.</h2>
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In my last article I gave an overview of the emerging power of consumer bloggers and their ability to form powerful social networks that spread news quickly. For those feeling uneasy about this change, there is much good news. Public relations, customer service, and project communications are all enhanced using these tools. Some examples and tips:</div>
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Journalists love blogs, and with good reason. It provides a ready source of information delivered to their desktop. It digs beyond the press release while making their job easier during early research. Companies that are blogging receive more journalistic interest, and some PR experts are calling blogging the “transformation of PR.” With news coverage, an existing blog can be your first line of communication with the newly-curious public. If you utilize the techniques I’ve mentioned earlier in RSS: One big happy brain you can scan ahead for items you may want to respond to in your blog.</div>
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Customers, investors, and partners will see you as pro-active and dynamic through your rapid responses. The openness and honesty gives customers little reason to continue a negative message, rather, these are often praised in highly visible places producing a form of PR that money cannot buy.</div>
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But don’t wait until then. I advice you become familiar with this before you need to join in. It offers an opportunity to make important connections, but not a chance for the company line. Nobody on the blogosphere wants a pitch or a “refer to our website” in place of a thoughtful answer. It’s a person-to-person style, not a podium. It’s okay to express emotion and to give the world a peek into your company’s culture. Still, one should be thoughtful enough not to embarrass the firm – and some firms are establishing blogging policies to enforce certain restrictions.</div>
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What to expect after your blog is live is the next question. This varies, and you should watch blogs to see what seems to interest people in your line of business. Unfortunately, many are abandoned, and the most common reason is a lack of time. This is unfortunate, because they aren’t supposed to be long and drawn out. Even posting a new paragraph a week is going to achieve many of these goals. Timeliness, regularity, relevance, and use of important keywords are more important than perfection in blogging. Nobody is going to slam you for it when you post a fuzzy “sneak peek” of the latest product or a less-than-formal writing style.</div>
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Blogs can build important contacts. Ben Cowgill, a legal ethics attorney in Lexington, says of his very popular blog “It has been far more successful than I could have imagined. The regular subscribers include lawyers throughout the United States, Canada, Great Britain and Europe. It has also received visits from lawyers in Japan, China, Russia, Africa and South America. I have established relationships with a number of other experts in my field of practice.” Ben Cowgill’s blog can be found at <a href="http://www.legalethicsblog.com/" rel="nofollow" style="-webkit-transition: color 0.3s; color: #0088cc; display: inline; font-family: 'Helvetica Neue Light', HelveticaNeue-Light, 'Helvetica Neue', Helvetica, Arial, sans-serif; outline: none; text-decoration: none; transition: color 0.3s;">legalethicsblog.com</a> .</div>
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Don’t forget…. Google loves blogs. When people create regularly updated entries it increases the frequency of the Googlebot (Google’s “scan”.) For me, changes to my website (which holds my blog) are now visible to Google within a half day, letting me try new techniques, fix mistakes, or react to news. If a hot new topic hits the web, I can post my thoughts so they become part of the buzz early – while people are still searching for it.</div>
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Whether it’s about products, services, any company with motivation can create one that has real value to their visibility. Even restaurants can blog about new menus, for example, and horse farms about new foals. And no, you do not have to call it a “Blog.” You can call it “Chef’s diary,” “The Chalkboard” or “Paddock 9.”</div>
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One growing use is the extending FAQ, or Frequently Asked Questions. On websites, this is frequently the most visited page, often receiving more visitors than the home page. These “blogged” FAQs can be a fast, spontaneous Q&A, answering questions like “Are there any tables left for the Blue Grass Stakes Preview Dinner next week?” you’d probably not post on your permanent FAQ page.</div>
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Lastly, don’t neglect the value of “private” blogs. These are simply password-protected types meant for one known audience, such as members of a project. They maintain context, and unlike email, can be corrected if an error is posted. Some customers will subscribe via RSS and others will just hit the private webpage to read them. Everyone stays in the loop, while Email volume is reduced as well, which we all can appreciate.</div>
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I hope to have expanded your view on the benifits of blogging and encouraged you to look at your own business for ideas how it might work for you.</div>
Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0tag:blogger.com,1999:blog-7439258961097555236.post-44298552040054450242015-02-20T11:52:00.002-08:002015-02-20T11:52:58.193-08:00Vidicom's Past SMT: Purell!<span style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; display: inline !important; float: none; font-family: arial, sans-serif; font-size: 12.8000001907349px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">With almost all of my employees commuting by train or subway,we use Purell year round at my offices at Vidicom. </span><br />
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But, when I heard that this year's flu shot is only 25% effective, I made sure we really stocked up for the winter. We have Purell everywhere, and believe me, it is used! It is really such a simple first line of defense against this season's flu bugs and viruses. It works, and, personally, I love the fragrance!</div>
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Hear more from the experts at the company that make Purell:</div>
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<a href="http://bcove.me/8yqqeys0" style="color: #1155cc; font-size: 12.8000001907349px;" target="_blank">http://bcove.me/8yqqeys0</a></div>
Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0tag:blogger.com,1999:blog-7439258961097555236.post-29464271702988740672015-02-20T11:51:00.004-08:002015-02-20T11:51:47.062-08:00Vidicom's past SMT: Thalia!<br />
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When I hear the name "Thalia", I think of the beautiful Latin Grammy Award winning singer, global philantropist and talented actress. But, as if that weren't enough, I just discovered her latest triumph! The Thalia Sodi collection of clothing, shoes and accessories perfectly matches the "morning to night" needs of today's woman in a style that truly reflects Thalia's extraordinary passion and charisma. Just beautiful! </div>
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Check it out at <a href="http://macys.com/thalia" style="color: #1155cc;" target="_blank">macys.com/thalia</a> </div>
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Watch Thalia discuss the collection here:</div>
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<a href="http://bcove.me/ih8gcmzy" style="-webkit-text-stroke-width: 0px; background-color: white; color: #1155cc; font-family: arial, sans-serif; font-size: 12.8000001907349px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;" target="_blank">http://bcove.me/ih8gcmzy</a><br />
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<span class="Apple-style-span" style="color: #222222; font-family: arial, sans-serif; font-size: x-small;"><br /></span>Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0tag:blogger.com,1999:blog-7439258961097555236.post-61307721647097730102015-02-10T07:01:00.003-08:002015-02-10T07:01:55.748-08:00Vidicom Talks: Boost Your Brands Using Social MediaChristy Ferer is a big fan of social media and boosting our brands using our various platforms. We recently came across this article that shows some, what I like to call "Life-hacks" or small ways to boost your performance on these sites. Below are a couple ways to boost your brand using some simple strategies!<br />
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1. Sell products on Twitter, Pintrest and Facebook.<br />
2. Live stream videos.<br />
3. Highlight your reviews. <br />
4. Ask your fans and followers to help!<br />
5. Monitor trending hash-tags. <br />
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<a href="http://www.entrepreneur.com/article/242551">http://www.entrepreneur.com/article/242551</a><br />
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<br />Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0tag:blogger.com,1999:blog-7439258961097555236.post-67965246009440055402014-03-31T13:01:00.001-07:002014-04-23T14:30:27.331-07:00Pluto.tv Might Interest Brands as Vidicom Thinks About the Possibility of Branded Video Content on the New App <!--[if gte mso 9]><xml>
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The Internet has become so
dominant in today’s society that television tries replicate it by showing
hashtags on your TV screen. However, now the Internet is trying to be more like
TV with launch of the new app Pluto.tv. Pluto.tv brings web videos into a more
TV like environment by providing something like a channel guide. “Guest content
curators” including hip hop artist Nas, Scandal actress Darby Stanchfield, Iron
Chef Cat Cora, and fashionista Nasty Gal, will help with the launch by
“spinning” videos Tuesday night. Christy Ferer thinks that if Pluto.tv becomes
a huge hit, brands should incorporate branded video content on the app. As a
result, brands will reap many benefits such as increase consumer engagement,
and spread brand awareness.<br />
<span style="mso-spacerun: yes;"><br /></span></div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"><a href="http://mashable.com/2014/03/31/pluto-tv/">http://mashable.com/2014/03/31/pluto-tv/</a></span></div>
Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com1tag:blogger.com,1999:blog-7439258961097555236.post-66655529048511132622014-03-24T14:34:00.001-07:002014-04-23T14:28:48.465-07:00YouTube for Kids Will Help Brands Reach A New Demographic<!--[if gte mso 9]><xml>
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<br /></div>
\With over 6 billion
hours of video watched each month, Christy Ferer - Vidicom CEO - thinks that YouTube is an
extremely powerful platform for video consumption and sharing.<span style="mso-spacerun: yes;"> </span>It was reported that YouTube is
developing a new website for kids that will feature programming for children under
the age of 10. As a result, a safe browsing experience for kids would be guaranteed
with the new kid-friendly YouTube. The Vidicom team thinks this is an exciting
opportunity for brands to reach a completely new and younger demographic. <span style="mso-spacerun: yes;"> </span>Do you think the YouTube for kids will
get as many views as the original website? <span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"><br /></span></div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"><a href="http://mashable.com/2014/03/24/youtube-for-kids/">http://mashable.com/2014/03/24/youtube-for-kids/</a></span></div>
Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0tag:blogger.com,1999:blog-7439258961097555236.post-37770320101244690282014-03-20T13:31:00.001-07:002014-04-23T14:26:27.508-07:00Brands Should Consider Mobile Advertising <!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhB4cVrSnw9NEq_jrPKawfj2HkFh1OOUr4FUjE4eVF8nUC1gyFfkMa7S_Ypdtp6Ymb_Z6zTM5ujdY870HYqWq2jjLZ0T6EaRFv5BUUelxuYwkMjTfBC8hewIWmXKyZLQU-kSPqC8BQ9EoL0/s1600/images-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhB4cVrSnw9NEq_jrPKawfj2HkFh1OOUr4FUjE4eVF8nUC1gyFfkMa7S_Ypdtp6Ymb_Z6zTM5ujdY870HYqWq2jjLZ0T6EaRFv5BUUelxuYwkMjTfBC8hewIWmXKyZLQU-kSPqC8BQ9EoL0/s1600/images-1.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: left;">
Many brands
have already starting mobile advertising. A new report by research firm,
eMarketer predicts worldwide mobile ad spending to reach $31.45 billion this
year! That would be a 75% increase from 2013! Companies that will most likely
lead the trend include Google with 46.8 percent of net mobile ad revenue worldwide
as well as Facebook with 21.8%. Christy Ferer and the Vidicom team think it
would be a very wise decision for brands to join the trend in mobile
advertising as it offers great benefits. What do you think of mobile ads?</div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
</div>
<div class="MsoNormal">
<a href="http://www.inc.com/will-yakowicz/mobile-ads-soar-105-percent-in-2013.html">http://www.inc.com/will-yakowicz/mobile-ads-soar-105-percent-in-2013.html</a></div>
Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0tag:blogger.com,1999:blog-7439258961097555236.post-63208129679104218472014-03-18T08:56:00.000-07:002014-04-23T14:25:05.297-07:00Christy Ferer About Paper Teaming Up With Ted <!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9r3W1ED83B3Mq9j8RoJ9L1WEmr8kfwCZM93sZ0mhMHpyaK_Q10rmaWI8GlRRs00u_5VQLM_n7uqgWmAZkKwmrtkiV6wJgqOeRmBkVT5-IPnH4amgVofGu-EIQqy3PM9Qsxpf_jeZsm0ek/s1600/imgres-3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9r3W1ED83B3Mq9j8RoJ9L1WEmr8kfwCZM93sZ0mhMHpyaK_Q10rmaWI8GlRRs00u_5VQLM_n7uqgWmAZkKwmrtkiV6wJgqOeRmBkVT5-IPnH4amgVofGu-EIQqy3PM9Qsxpf_jeZsm0ek/s1600/imgres-3.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
Christy Ferer, Vidicom’s CEO, always stays up to date with what's
happening in the social media world. Facebook and TED announced a content collaboration
for Paper, the companys' stand alone news reader and publishing app. TED
material exclusively will be featured in the ideas section of Paper for the
week. Paper will feature content from TED attendees, including blog posts and
talk videos from the conference. This is the first time Paper has teamed up with
an outside group for content like this, or featured the same topic more than
once in its ideas section.<br />
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<a href="http://mashable.com/2014/03/17/facebook-ted-content-collaboration/">http://mashable.com/2014/03/17/facebook-ted-content-collaboration/</a></div>
<div class="MsoNormal">
<br /></div>
Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0New York, NY, USA40.7143528 -74.005973140.7143528 -74.0059731 40.7143528 -74.0059731tag:blogger.com,1999:blog-7439258961097555236.post-76633340548294651052014-03-15T09:10:00.004-07:002014-04-23T14:23:21.321-07:00Vidicom CEO on How Facebook's New Look for Pages Will Help Build Brands <!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfSZkDTyF-RMWCpbPvgyo8OB7xOHPUPrCT4eAzKF_A3j4emRNrPpb5y2rbr_N7MbtB_nxJbp8YTYELkKJVmDpxNzfreJ8uFSrqIvaCbcms3vmW4aLb3l5JYr3aLq3Qk_qC_N6isPM-ZMLi/s1600/imgres-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfSZkDTyF-RMWCpbPvgyo8OB7xOHPUPrCT4eAzKF_A3j4emRNrPpb5y2rbr_N7MbtB_nxJbp8YTYELkKJVmDpxNzfreJ8uFSrqIvaCbcms3vmW4aLb3l5JYr3aLq3Qk_qC_N6isPM-ZMLi/s1600/imgres-1.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
Something new is always happening in the social media world
and Christy Ferer, Vidicom’s CEO, loves being one of the first to know. Facebook
announced earlier this week a new look for Pages. The new design still has two
columns, but now the right column is the Page’s timeline and the left contains
information about the brand of corporation. Also, the “Invite Your Friends”
section has moved to the left side of the screen and the text box for posting moved
to the right side. She thinks brand will benefit from the new metrics
section on the Page that includes data about ads, Likes and post reach. </div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://mashable.com/2014/03/10/facebook-redesign-pages/">http://mashable.com/2014/03/10/facebook-redesign-pages/</a></div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></div>
Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0New York, NY, USA40.7143528 -74.005973140.7143528 -74.0059731 40.7143528 -74.0059731tag:blogger.com,1999:blog-7439258961097555236.post-55442264128667231682014-03-12T15:03:00.000-07:002014-04-23T14:21:57.055-07:00Christy Ferer Shares Modern Marketing Tips for Brands <div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhHlIVya99AVWFsrQw48phkg34JqflKS_PfbI0UndO4aYFW1okY8Kq5bj-rXptJ3TPKv_cAaibDpUxq_b_jZZUmIoiPsW701-aSvnvaH0Qn7uw6QR9dhWbuwtrpPx5DxLvLkJSAxsvzCUT/s1600/images-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhHlIVya99AVWFsrQw48phkg34JqflKS_PfbI0UndO4aYFW1okY8Kq5bj-rXptJ3TPKv_cAaibDpUxq_b_jZZUmIoiPsW701-aSvnvaH0Qn7uw6QR9dhWbuwtrpPx5DxLvLkJSAxsvzCUT/s1600/images-1.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
Modern marketing consists of a
lot of content as well as being able to follow every step of the buyer’s
journey and analyze those steps to create a better and more in-tune marketing
plan. Here are three steps towards modern marketing:</div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Commit to your content. The quality of your
content is crucial. <span style="mso-spacerun: yes;"> </span>Christy Ferer
thinks content that help customers solve a problem will maintain and increase
consumer engagement. </div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Get out of the rut: Modern marketing takes effort
(time and money) but is well worth it. Brands should consider exploring the
options of working with an end-to-end provider that can take them to the next
level. </div>
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<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Keep up with analytics: It is important to keep
track of the data collected from your website, email campaigns, and sales
numbers in order to improve your marketing campaign. </div>
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Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0New York, NY, USA40.7143528 -74.005973140.7143528 -74.0059731 40.7143528 -74.0059731tag:blogger.com,1999:blog-7439258961097555236.post-41798015642275005772014-03-10T09:43:00.001-07:002014-04-23T14:20:12.549-07:00Content Marketing is Vital For Brands, Vidicom Thinks it Helps Reach Modern Consumers <!--[if gte mso 9]><xml>
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<div class="separator" style="clear: both; text-align: center;">
<br /></div>
The transition from traditional advertising methods to
content marketing is becoming increasingly popular as Vidicom’s CEO, Christy
Ferer, thinks it is helping brands reach modern consumers. Content marketing
has helped leading brands such as Coca-Cola and Red Bull make it to the top.
Coca-cola has managed to reach older consumers through story telling as well as
teens through experimental microsites with it’s Content 2020 approach. Red Bull
has been able to reach millions of consumers by launching a magazine.<br />
<br /></div>
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<a href="http://mashable.com/2014/02/25/cpg-content-marketing-brandspeak/">http://mashable.com/2014/02/25/cpg-content-marketing-brandspeak/</a></div>
Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0New York, NY, USA40.7143528 -74.005973140.7143528 -74.0059731 40.7143528 -74.0059731tag:blogger.com,1999:blog-7439258961097555236.post-66813115940105209632014-03-06T10:56:00.001-08:002014-04-23T14:19:19.364-07:00Facebook Buying a Drone Company Will Benefit Brands <!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8QDluYPA1Ss2TDyZ8D_ACGiE42asQzzyO0jzI4FqKdqrF1YkVSLspHq75gOV__XflYpheRg3sfRv8Lv2LgRZNtBEiE7GP3YIh_qpsN2iHlBXfWz0oL0kqwElKnQfi2RLwHQEYwISx0M_b/s1600/imgres.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8QDluYPA1Ss2TDyZ8D_ACGiE42asQzzyO0jzI4FqKdqrF1YkVSLspHq75gOV__XflYpheRg3sfRv8Lv2LgRZNtBEiE7GP3YIh_qpsN2iHlBXfWz0oL0kqwElKnQfi2RLwHQEYwISx0M_b/s1600/imgres.jpg" /></a></div>
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<br /></div>
Keeping up with social media is something Christy Ferer loves to do. It was recently reported that Facebook is considering
buying a drone company in order to bring Internet access to people all over the
world who don’t already have it. Facebook is looking to spend $60 million on
Titan Aerospace, which makes huge unmanned aerial vehicles. Zuckerburg said in
an interview with CNN last year that Facebook had a “rough plan for what we
think we’re going to need to do” in order to bring 5 billion more people
online. <span style="mso-spacerun: yes;"> </span></div>
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<br /></div>
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<a href="http://www.huffingtonpost.com/2014/03/04/facebook-drones_n_4895983.html?utm_hp_ref=social-media">http://www.huffingtonpost.com/2014/03/04/facebook-drones_n_4895983.html?utm_hp_ref=social-media</a></div>
Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0New York, NY, USA40.7143528 -74.005973140.7143528 -74.0059731 40.7143528 -74.0059731tag:blogger.com,1999:blog-7439258961097555236.post-65481135561320348862014-03-03T10:54:00.001-08:002014-04-23T14:16:18.203-07:00Carplay Will be a Huge Hit for Apple<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYu1ihXDS-oU0RxI_H79yhGWAXyQtVlZFq7dH9EKPQUbhcgd8D_R24VY4BX_BSge7YliygxEoidocCcpHnlp2NYuIGeUbTCq7z3bVxWP9GnzdgljaekMcp-apCfo8soj5OEspX0eYvESDQ/s1600/imgres-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYu1ihXDS-oU0RxI_H79yhGWAXyQtVlZFq7dH9EKPQUbhcgd8D_R24VY4BX_BSge7YliygxEoidocCcpHnlp2NYuIGeUbTCq7z3bVxWP9GnzdgljaekMcp-apCfo8soj5OEspX0eYvESDQ/s1600/imgres-1.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
Apple recently announced a new iPhone-to-automobile integration
system called CarPlay. By syncing your iPhone with your car, Carplay lets you
take phone calls, send texts and emails, and play music while driving. Siri is
used to control native iPhone apps and a few third party apps. Christy Ferer
thinks it is interesting to note that CarPlay wont work with Google Maps. It
appears that Apple is very careful about their competitors when it comes to
building their brand. The Vidicom teams thinks this new system will be a huge
hit for Apple as more people will want an iPhone in order to have CarPlay. What
are your thoughts? </div>
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<br /></div>
<div class="MsoNormal">
<a href="http://www.huffingtonpost.com/2014/03/03/apple-carplay_n_4889668.html?utm_hp_ref=technology">http://www.huffingtonpost.com/2014/03/03/apple-carplay_n_4889668.html?utm_hp_ref=technology</a></div>
Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0New York, NY, USA40.7143528 -74.005973140.7143528 -74.0059731 40.7143528 -74.0059731tag:blogger.com,1999:blog-7439258961097555236.post-55661346747842647372014-02-28T11:34:00.003-08:002014-04-23T14:15:05.826-07:00Content Marketing Increases Consumer Engagement for Brands Says Christy Ferer<!--[if gte mso 9]><xml>
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<div class="separator" style="clear: both; text-align: center;">
<br /></div>
In a world powered by content and social media, brands need
to adapt in order to maintain consumer engagement. CEO of Vidicom, Christy
Ferer, thinks content marketing is the key to success for brands. Some brands
that are mastering the content marketing game include, Red Bull, Coca-Cola, and
Oreo. <span style="mso-spacerun: yes;"> </span>With a clear strategy and a commitment
to content and the infrastructure to succeed, Christy Ferer thinks other brands
can make it to the top. Some key topics brands should consider as they develop
content marketing include, distribution advances, publisher partnerships, and
traditional media gaps.<br />
<br />
<div class="separator" style="clear: both; text-align: left;">
<a href="http://www.adweek.com/brandshare/these-consumer-brands-are-transforming-marketing-155958">http://www.adweek.com/brandshare/these-consumer-brands-are-transforming-marketing-155958</a></div>
<br /></div>
Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0New York, NY, USA40.7143528 -74.005973140.7143528 -74.0059731 40.7143528 -74.0059731tag:blogger.com,1999:blog-7439258961097555236.post-16108239623950491912014-02-26T11:48:00.001-08:002014-04-23T14:12:51.964-07:00Brands Should Consider Snapchat to Increase Exposure<div class="separator" style="clear: both; text-align: center;">
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Vidicom’s CEO, Christy Ferer, thinks Snapchat might be the
place to be for brands. According to research by Sumpto, over 77 percent of
college students use Snapchat at least once every single day. Also, 45 percent
of college kids ages 18-24 would open a snap from a brand they were unfamiliar
with and 73 percent would open a snap from a brand they already know. Christy
Ferer thinks that with an active user base that large, brand exposure has the
potential to be huge! The Vidicom team thinks it would be an effective strategy
for Snapchat to let brands send their own videos to the entire Snapchat user
base or targeted demographics. What are your thoughts?</div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="MsoNormal">
<a href="http://techcrunch.com/2014/02/25/how-could-snapchat-make-money-college-kids/">http://techcrunch.com/2014/02/25/how-could-snapchat-make-money-college-kids/</a></div>
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Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0New York, NY, USA40.7143528 -74.005973140.7143528 -74.0059731 40.7143528 -74.0059731tag:blogger.com,1999:blog-7439258961097555236.post-29965740667182627502014-02-24T10:03:00.001-08:002014-04-23T14:11:48.686-07:00Christy Ferer Thinks the Moviefone App Can Help Brands Connect with Consumers<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivxF7At2AIp-Xv7my_75JHK4tE6M2Z3V5_pNptMVccnj54GZq32wLBjBHuA-2Vr4vajHzzDhEX1Sv4AEgKuphcmMU-veWMbWvUgO5U4sbNo25GcR6sW-xDYSXrMheNwMWA_aUIlPP5sXvp/s1600/images-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivxF7At2AIp-Xv7my_75JHK4tE6M2Z3V5_pNptMVccnj54GZq32wLBjBHuA-2Vr4vajHzzDhEX1Sv4AEgKuphcmMU-veWMbWvUgO5U4sbNo25GcR6sW-xDYSXrMheNwMWA_aUIlPP5sXvp/s1600/images-1.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
Vidicom CEO, Christy Ferer, thinks that in today’s
technologically advanced society, people can turn to the Internet or apps for
anything. As a result, Moviefone’s phone service will no longer take calls and
only its free app will survive. According to The New York Times, the service
went from once garnering 3 million calls per week from about 13,000 theatres in
31 cities to receiving only thousands of call per week before the company
decided to discontinue the service. <span style="mso-spacerun: yes;"> </span>There is another rebrand in the works though. AOL has turned
management of Moviefone over to the media company BermanBraunm which will handle
the former phone services creative development, content and product. <span style="mso-spacerun: yes;"> </span>The Vidicom team thinks it would be beneficial
for brands if the Moviefone app incorporated branded content.<br />
<br />
<a href="http://mashable.com/2014/02/24/moviefone-silent-app/">http://mashable.com/2014/02/24/moviefone-silent-app/</a></div>
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Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0New York, NY, USA40.7143528 -74.005973140.7143528 -74.0059731 40.7143528 -74.0059731tag:blogger.com,1999:blog-7439258961097555236.post-80417929288345120732014-02-21T09:27:00.001-08:002014-04-23T14:10:43.862-07:00Facebook's Acquisition of WhatsApp Could Provide Opportunities for Brands<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgD2wX2yOla4ZyG6EoUfB6FaQIGxyJOziSNS6ochDNwY1TMlPuzqTRqSxxn4Xx_fa3AxPh9l5tGRBFxtN7Oxzy9jHrCjhXSIZ_0yHKiMgPyWg5N2bXpmj-HQR9_nTZ22OVHZiuSsQ8uNN7M/s1600/imgres-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgD2wX2yOla4ZyG6EoUfB6FaQIGxyJOziSNS6ochDNwY1TMlPuzqTRqSxxn4Xx_fa3AxPh9l5tGRBFxtN7Oxzy9jHrCjhXSIZ_0yHKiMgPyWg5N2bXpmj-HQR9_nTZ22OVHZiuSsQ8uNN7M/s1600/imgres-1.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
Christy Ferer, Vidicom’s CEO, loves keeping up with social
media. Facebook announced on Wednesday the acquisition of WhatsApp for $16
billion. The enormous purchase by Facebook is one of the biggest acquisitions
in recent mobile tech history! The deal nearly doubles the $8.5 billion
Microsoft paid for Skype in 2011, and over 5 times the $2.9 billion Lenovo paid
for Google for Motorola last month. She predicts that WhatApp will
run advertisements in the future like what Instagram did last fall after being
purchased by Facebook. Vidicom thinks if that occurs, brands will be able to get their names out there build a larger audience.</div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://mashable.com/2014/02/19/facebook-whats-app-internet-reacts/">http://mashable.com/2014/02/19/facebook-whats-app-internet-reacts/</a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
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<br /></div>
Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0New York, NY, USA40.7143528 -74.005973140.7143528 -74.0059731 40.7143528 -74.0059731tag:blogger.com,1999:blog-7439258961097555236.post-61117233788618325932014-02-19T13:45:00.002-08:002014-04-23T14:09:32.123-07:00Christy Ferer Helps Brands Develop Branded Video Content <div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWAKcp0trB7qtGZPSGxoClrH-MxJvnoHhFuHCwHp66YGjv-lp__daAyRxb4nEA8aXExasPR3zry3zQQbMhtwcrK-ltUNCYjPUIl7L10daPa__7t7WKO5R88rc2JwxWO7qD2nVwi_GOUXvl/s1600/images.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWAKcp0trB7qtGZPSGxoClrH-MxJvnoHhFuHCwHp66YGjv-lp__daAyRxb4nEA8aXExasPR3zry3zQQbMhtwcrK-ltUNCYjPUIl7L10daPa__7t7WKO5R88rc2JwxWO7qD2nVwi_GOUXvl/s1600/images.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
Content marketing is on the rise for brands today. Christy
Ferer, Vidicom’s CEO, particularly likes branded video content as it attracts
consumers and keeps them engaged. The Vidicom team is extremely skillful at
creating branded video content. Here are some tips for brands that want to
create their own:</div>
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<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]-->Produce timely content: A good way to get a lot
of views is to develop your video at the same time as a major event such as the
Super Bowl or the Oscars and assert your brands creative viewpoint.</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]-->Choose the best format: It’s important to choose
the best format for your brand message. <span style="mso-spacerun: yes;"> </span>30-second spot, product tutorial, or longform) </div>
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<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]-->Avoid being too branded: A video in which a
brand talks about how great they are will steer customers away. </div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://mashable.com/2013/11/29/video-views-completion-metrics/">http://mashable.com/2013/11/29/video-views-completion-metrics/</a></div>
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<br /></div>
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<br /></div>
Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0New York, NY, USA40.7143528 -74.005973140.7143528 -74.0059731 40.7143528 -74.0059731tag:blogger.com,1999:blog-7439258961097555236.post-6533714387809257952014-02-17T09:53:00.001-08:002014-04-23T14:08:23.359-07:00Vidicom Suggest Brands to Consider Mobile Advertising<div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC2c1jr_gzQl0uftCVnHwC9xqxsCaiXPiPiLgaMFV7kgZxactm0P-T6oc_-eAvUEDof4LMvhQDFspKbJSD0H038Lw_feJ11ivylUiOZtLz8tMUg20cCVwZe9nU36dKm9jCkzGSkCkPENxx/s1600/imgres-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC2c1jr_gzQl0uftCVnHwC9xqxsCaiXPiPiLgaMFV7kgZxactm0P-T6oc_-eAvUEDof4LMvhQDFspKbJSD0H038Lw_feJ11ivylUiOZtLz8tMUg20cCVwZe9nU36dKm9jCkzGSkCkPENxx/s1600/imgres-1.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
Vidicom's CEO <a href="https://www.911memorial.org/christine-ferer">Christy Ferer</a>, is always keeping up with technology and
social media. Christy Ferer thinks brands should consider mobile advertising as
Internet usage has greatly moved from the web to smart phones and tablets over
the past several years. As a result, social networks such as Twitter and
Facebook have adapted to mobile. According to Nielson’s new U.S. Digital
Consumer Report, the average Twitter mobile user uses the Smartphone app for a
little more than three hours per month compared to PC users who spend 36
minutes on the platform per month. With the increase
in social media users turning to their mobile device, brands could reach a
large audience through mobile advertising. </div>
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Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0New York, NY, USA40.7143528 -74.005973140.7143528 -74.0059731 40.7143528 -74.0059731tag:blogger.com,1999:blog-7439258961097555236.post-14651294312899853182014-02-11T11:56:00.000-08:002014-04-23T14:07:14.608-07:00Christy Ferer's Vidicom Helps Brands Built Loyalty <div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZOxhzMj11rza2V-kcRI4XHYyXZPKebINP5BzxvHL9z9wk81JEJ2pWghbL7H1ZxkFoUUhG43oX9BXNwok4I2a_SXLz9pvk3R7vNtm6ERcxAygtBEKBqd8HjaQAGk4s2AO6pRS1kHgzbd2B/s1600/images.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZOxhzMj11rza2V-kcRI4XHYyXZPKebINP5BzxvHL9z9wk81JEJ2pWghbL7H1ZxkFoUUhG43oX9BXNwok4I2a_SXLz9pvk3R7vNtm6ERcxAygtBEKBqd8HjaQAGk4s2AO6pRS1kHgzbd2B/s1600/images.jpg" /></a></div>
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Vidicom CEO <a href="https://www.resume.com/christyferer/christy-ferer">Christy Ferer</a>, stresses the importance of
loyalty and consumer engagement for brands. However, it can be difficult to
build loyalty for brands that can’t depend on inherited emotional connections
to fuel a long lasting consumer relationship. Here are some ways to help brands
build loyalty: <span style="mso-spacerun: yes;"> </span></div>
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<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]-->Don’t be a one-hit wonder: She strongly believes that it takes time,
investment and consistency across every consumer interaction to have lasting
consumer engagement. Brands can generate interactions by producing online
videos and games, mobile apps, and compelling content for social media.</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="mso-spacerun: yes;"> </span>Get
feedback directly from customers: In order to learn about your audiences
experience with your brand, it is essential to get feedback directly from your
customers. Brands can receive customer feedback in stores, online, via mobile
and social media. </div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]-->Make your one-man band a super group: Brand
partnerships allow your business to provide a larger and exciting variety of
rewards and incentives. </div>
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</span></span></span><!--[endif]-->Vary your playlist: Brands can appeal to various
segments and customers as well as keep consumers engaged over time by offering
different types of rewards</div>
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<a href="http://www.inc.com/irving-fain/ways-to-create-super-fans-for-your-brand.html">http://www.inc.com/irving-fain/ways-to-create-super-fans-for-your-brand.html</a></div>
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Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0New York, NY, USA40.7143528 -74.005973140.7143528 -74.0059731 40.7143528 -74.0059731tag:blogger.com,1999:blog-7439258961097555236.post-62378234353479635502014-02-07T10:16:00.000-08:002014-04-23T14:05:47.494-07:00Vidicom: Christy Ferer Thinks Facebook's Paper Provides an Exciting Opportunity for Brands <div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVCRMoAsLKwdrNtDXZr1ONDf5L4u42CesgqvRoIe7WZxycJkf0ftO-PvMYfu4IKVkLwpme1fcddPxmfeFDQ132r3PngDBfjHN1snDOfJx_S4RvCLnnOBmPvZ6isbBRUxEy88zccgeuF_jl/s1600/imgres.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVCRMoAsLKwdrNtDXZr1ONDf5L4u42CesgqvRoIe7WZxycJkf0ftO-PvMYfu4IKVkLwpme1fcddPxmfeFDQ132r3PngDBfjHN1snDOfJx_S4RvCLnnOBmPvZ6isbBRUxEy88zccgeuF_jl/s1600/imgres.jpg" /></a></div>
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Branded content is becoming increasing popular as time goes
on. Christy Ferer thinks Facebook’s
new application, Paper, will incorporate branded content. Although Facebook
announced that its new application, Paper, will be free of advertising, the
Vidicom team thinks that brands will soon develop innovative stories on the
platform. In addition, brands will most likely use Paper to share branded
content. Since Facebook has such an enormous user base, brands will have the opportunity
to reach an extremely large audience and build brand awareness.</div>
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<a href="http://www.forbes.com/sites/benjaminboxer/2014/02/03/paper-has-the-potential-to-change-how-facebooks-1-2-billion-users-consume-media/">http://www.forbes.com/sites/benjaminboxer/2014/02/03/paper-has-the-potential-to-change-how-facebooks-1-2-billion-users-consume-media/</a></div>
Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0New York, NY, USA40.7143528 -74.005973140.7143528 -74.0059731 40.7143528 -74.0059731tag:blogger.com,1999:blog-7439258961097555236.post-34494809959199474522014-02-05T11:34:00.000-08:002014-04-23T14:01:01.116-07:00Vidicom Helps Brands Create Content that Sticks <div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrxFFKcnazHXZ3ZTVHdeC8zZh4g6HIDx3gs8_4ICZvdVbNYcQAS_S6gB9mJt81AET1lKCYjTp534eBKLZRSc6NCKWGcG1UqhWrbx09b0KKyX786ndNiJLr7X39Mo4Vr9DhPLJhmmu1d7gk/s1600/images.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrxFFKcnazHXZ3ZTVHdeC8zZh4g6HIDx3gs8_4ICZvdVbNYcQAS_S6gB9mJt81AET1lKCYjTp534eBKLZRSc6NCKWGcG1UqhWrbx09b0KKyX786ndNiJLr7X39Mo4Vr9DhPLJhmmu1d7gk/s1600/images.jpg" /></a></div>
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Vidicom thinks branded video content
helps build brands and gets consumers more engaged. However, creating content
that stands out and sticks with consumers isn’t always easy. The Vidicom team
thinks these 5 ways can help brands create content that will grow their
audience:</div>
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<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]-->Become familiar with the content that surrounds
your target market <span style="mso-spacerun: yes;"> </span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]-->Establish your brand’s particular niche and
unique offering</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]-->Make your content stronger through multimedia
storytelling elements, taking things “live” or by adjusting the frequency of
content to maintain consumer engagement</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]-->Your brand can keep consumers engaged by enlisting
the users who are already engaging in your site </div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]-->Be different. With the 27 million pieces of
content that are shared everyday, your competition is huge. Making your branded
content different and unique will help you stand out and cut through all the
clutter.</div>
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<a href="http://www.huffingtonpost.com/2013/09/25/differentiate-content-marketing_n_3957521.html">http://www.huffingtonpost.com/2013/09/25/differentiate-content-marketing_n_3957521.html</a></div>
Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0New York, NY, USA40.7143528 -74.005973140.7143528 -74.0059731 40.7143528 -74.0059731tag:blogger.com,1999:blog-7439258961097555236.post-47218029402650683562014-02-03T12:43:00.000-08:002014-04-23T13:56:25.173-07:00Twitters E-Commerce Plans is Great News for Brands, Says Christy Ferer<div class="MsoListParagraphCxSpFirst">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi71bQ8m8bocV00QFCjskCssHyrUXOAbIMPm3EAWK93qkhufyctzGG7VIYmQLK1Kwx4oKnsqkmScl0uGY1Zxam7oFnGYz1rEZoW8nbkyY7zXR-UDuzETM0UpG7ckvtjr13Ge3Pp4QIoKzhq/s1600/images.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi71bQ8m8bocV00QFCjskCssHyrUXOAbIMPm3EAWK93qkhufyctzGG7VIYmQLK1Kwx4oKnsqkmScl0uGY1Zxam7oFnGYz1rEZoW8nbkyY7zXR-UDuzETM0UpG7ckvtjr13Ge3Pp4QIoKzhq/s1600/images.jpg" /></a></div>
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<a href="http://www.huffingtonpost.com/christy-ferer/">Christy Ferer</a> makes sure to
stay up to date with new trends and technology in social media. In recent news,
Twitter plans to bring commerce to the real-time site. Last Friday, New
York-based e-commerce site Fancy.com showed images of mockups displaying how
goods would be bought on Twitter. According to the images, the “Twitter
Commerce” post would appear in the main feed as well as on the “Discover” page.
From there, users can tap on the tweet to enlarge the image and view more
details about the product, then check out would come next, and then finally the
ability to track the shipment. Once all of this occurs, Ferer suggests
brands to sell their goods on Twitter as the market is extremely vast and
growing! </div>
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<a href="http://blogs.wsj.com/digits/2014/01/31/a-sneak-peek-at-twitters-e-commerce-plans-2/">http://blogs.wsj.com/digits/2014/01/31/a-sneak-peek-at-twitters-e-commerce-plans-2/</a></div>
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Christy Fererhttp://www.blogger.com/profile/15736814075617212789noreply@blogger.com0New York, NY, USA40.7143528 -74.005973140.7143528 -74.0059731 40.7143528 -74.0059731