Christy Ferer Shares Modern Marketing Tips for Brands

Modern marketing consists of a lot of content as well as being able to follow every step of the buyer’s journey and analyze those steps to create a better and more in-tune marketing plan. Here are three steps towards modern marketing:

1.     Commit to your content. The quality of your content is crucial.  Christy Ferer thinks content that help customers solve a problem will maintain and increase consumer engagement.

2.     Get out of the rut: Modern marketing takes effort (time and money) but is well worth it. Brands should consider exploring the options of working with an end-to-end provider that can take them to the next level.

3.     Keep up with analytics: It is important to keep track of the data collected from your website, email campaigns, and sales numbers in order to improve your marketing campaign.

http://www.televerde.com/take-3-steps-toward-modern-marketing-and-better-marketing-results/?utm_source=OutBrain&utm_medium=LP&utm_campaign=2014TV

Content Marketing is Vital For Brands, Vidicom Thinks it Helps Reach Modern Consumers

The transition from traditional advertising methods to content marketing is becoming increasingly popular as Vidicom’s CEO, Christy Ferer, thinks it is helping brands reach modern consumers. Content marketing has helped leading brands such as Coca-Cola and Red Bull make it to the top. Coca-cola has managed to reach older consumers through story telling as well as teens through experimental microsites with it’s Content 2020 approach. Red Bull has been able to reach millions of consumers by launching a magazine.

http://mashable.com/2014/02/25/cpg-content-marketing-brandspeak/

Vidicom Suggest Ways for Brands to Bring More Consumers to Their Sites

Here at Vidicom, Christy Ferer stresses the importance of connecting brands and consumers. Bringing consumers to brands’ websites is one way to increase consumer engagement. Brands need to know their referring traffic sources in order to do so.  Some effective ways to analyze and optimize referral traffic include:

1.     Analyze the two types of referrers: The two types of referrals are referring domains and individual referrals.  In order to understand your referral sources, brands should know both metrics.

2.     Track everything: Brands should go into great detail in their data so they know where to invest for the next campaign.

3.     Optimize for social: Social media is a powerful tool that can increase visits, develop brand affinity, and get your brand in the conversation of consumers; all of which will pay off in the long run.

4.     Partner opportunities: You can find potential partners with similar missions and goals by keeping track of your referrals.

http://mashable.com/2013/11/27/referrals-metrics/

Vidicom Provides Brands with Tips to Build Customer Relationships

Christy Ferer agrees that we strongly value customer relationships here at Vidicom. It is a nonstop effort to strengthen our customer relationships as well as help other brands build theirs’. Some useful advice for brands regarding cultivating customer relationships include:

1.     Realize that happy customers are returning customers: When customers are happy, they are more likely to spread a positive message about your brand by speaking to potential customers or posting reviews online about your brand.

2.     Set and manage realistic expectations: To avoid disappointing your customer, it is better to under-promise and over-deliver than to set unrealistic expectations that your brand cannot follow through with.

3.     Be a connector: Your brand will benefit in the long run if you help people fulfill their needs by making connections for them.

4.     Keep track of customer information: Documenting customer details such as names, birthdays, kids’ names, etc. will build your customer relationship and will keep your customers coming back.

http://mashable.com/2013/11/25/customer-relationships/

The New Addition to Instagram will be Beneficial for Brands, Recommended by Christy Ferer

Christy Ferer and the Vidicom team love discovering what’s new in the social media world. It was recently reported by GigaOm that Instagram will be adding private messaging before 2014. What the messaging function will look like is unclear, but it is likely that a user might be able directly share photos with particular friends or groups instead of posting to the public newsfeed. Private messaging is a efficient tool for brands to use to reach out to consumers as well as potential consumers more directly. Brands should get excited for the new addition as it can enhance consumer relationships!

http://mashable.com/2013/11/22/report-instagram-messaging/

Tumblr Add-ons Help Brands Improve Overall Experience Tumblr, Says Vidicom

As Vidicom previously noted, Tumblr is a great tool for businesses to use to build their brands. Christy Ferer agrees. There are extensions offered for users to improve their overall experience on the social media site. Some of the add-ons include:

1.     Missing e: Provides faster reblogs, a bookmark for your place in the dashboard and enables you to select multiple posts at once.

2.     X Kit: You can add timestamps to posts, improve your inbox experience, reply to notifications, dim posts you have already read, and browse safely in public.

3.     Tumblr Savior: Add words and phrases to a “White” or “Black” list with this Chrome extension. The Black list prevents you from seeing posts containing unwanted words and the White list displays posts on your feed containing the words.

4.     Tumblr Hate: This add-on is similar to Tumblr Savior because you can hide posts that are reblogged over and over again.

Vidicom Recommends Ways Brands Can Reach On-the-go Customers

Christy Ferer says helping brands get their names in the conversations of consumers is what we do here at Vidicom. With the major shift to mobile advertising in today’s society, the Vidicom team agrees that it is necessary for brands to have a strategy in place to reach on-the-go customers.  Some effective ways brands can reach customers via mobile advertising include:

1.     Create a native mobile ad: By finding and partnering with relevant blogs and new sites in your niche, you can create low-cost ads and target a more receptive audience. 

2.     Use a mobile display advertising partner:  If you don’t want to create a native mobile ad, then a good alternative is to partner with a mobile display advertising partner. You can create an inventory of products for a relatively low cost and the partner takes care of the hosting.

3.      Make a Foursquare ad: Foursquare ads help personalize local searches for consumers looking for the types of products and services your businesses offer.

Vidicom's Christy Ferer Helps Brands Keep Consumers Engaged

Social Media is a great tool for brands to utilize to connect with consumers. Christy Ferer thinks that Twitter is an especially useful social media platform for brands. To make tweeting more organized and efficient, there are three free tools available to schedule tweets. These tools include:

1. Twuffer: With this tool, you can make a list of future tweets and schedule their release via a simple calendar-based interface. 

2. FutureTweets: Just like Twuffer, FutureTweets lets you write your tweet and set the date and time you want it to be released.  You can also add emoticons and flip your tweet so your message appears upside down if you want to be original! 

3. LaterBro: After signing in with oAuth, this tool enables you to schedule when you want to send tweets as well as post Facebook status updates.

http://mashable.com/2013/10/15/twitter-schedule-tweets/