Christy Ferer and the Vidicom team love discovering what’s new in the social media world. It was recently reported by GigaOm that Instagram will be adding private messaging before 2014. What the messaging function will look like is unclear, but it is likely that a user might be able directly share photos with particular friends or groups instead of posting to the public newsfeed. Private messaging is a efficient tool for brands to use to reach out to consumers as well as potential consumers more directly. Brands should get excited for the new addition as it can enhance consumer relationships!
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