Here at Vidicom, our main goal is to link brands to consumers. Christy Ferer thinks it is a great tool brands can utilize to do so is Google Analytics. Google Analytics promotes brand awareness, lead generation, and customer retention for free!
Brand Awareness: By using Google
Analytics’ “Traffic Sources” option and viewing the “Organic Search” data you can view the top referring search terms that drove Web Traffic to your site.
Lead Generation: You can drive more leads for your business by using
the Organic Search results to gather demographic information and behavior found
in the audience selection.
Customer Retention: By knowing the search terms, you can
understand customers’ reasons for visiting your site and if the visitor is a
new or returning customer. In addition, you can optimize the response for existing customers
and take care of any issues they may have.
Vidicom recommends brands to Google Analytics to connect
more with consumers.
Have you ever used Google Analytics?
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