Friday, November 15, 2013

Brands Should Use Tumblr to Connect with Consumers


Christy Ferer and the Vidicom team take pride in linking brands to consumers. A sufficient tool for brands to use to connect with consumers is Tumblr. Tumblr can provide brands with great exposure because it highlights strong visual content that can be easily shared to mass audiences. Fortunately, Tumblr’s templates are easy to manage and many are totally free.  Brands that are not yet on Tumblr should check out the following brands that are successfully using the social media site.


1.     Calvin Klein: Tumblr is clean, sexy, and sleek just like their ads.
2.     Disney: The content is visual, recognizable, and commonly shared on the site.
3.     GQ: Tumblr highlights the most sharable content from the magazine.
4.     Lexus: Lexus’s Tumblr is subtle and sends the clear message that Lexus=luxury.  
5.     Adidas: Tumblr is interactive, clean and full of color and personality. The products are put front and center without seeming forceful.

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