Christy Ferer Shares a Mashable Article: Tips for Live Blogging

Christy Ferer says we are experts at linking brands with consumers here at Vidicom. A great way to do so is live blogging. Here are some tips for brands that want to start live blogging or are interested in stepping up their live blog game:

1.     Clarify the event/topic you are discussing: Since the range of topics you can blog about is so vast, you should always indicate what topic you are covering.

2.     Tag your live blog appropriately: It is important to tag your live blog correctly and not to add tags of other fandoms or shows in an attempt to get more notes and reblogs as that can annoy people.   

3.     Include reaction GIFs for full effect: You will make your post more eye-catching by using reaction GIFs.

4.      Be detailed but genuine: Be sure to include detailed information to fill readers in about the topic you are covering. However, keep in mind that live blogs are all about genuine reactions, so don’t don’t shy away from them.

5.     Avoid accidentally spamming your followers dash boards: A good way to avoid filling your followers’ dashboards with an excessive number of posts is to collect multiple ideas in one post and then publish it every few minutes. 

http://mashable.com/2013/12/22/tumblr-live-blogging/

Tumblr Add-ons Help Brands Improve Overall Experience Tumblr, Says Vidicom

As Vidicom previously noted, Tumblr is a great tool for businesses to use to build their brands. Christy Ferer agrees. There are extensions offered for users to improve their overall experience on the social media site. Some of the add-ons include:

1.     Missing e: Provides faster reblogs, a bookmark for your place in the dashboard and enables you to select multiple posts at once.

2.     X Kit: You can add timestamps to posts, improve your inbox experience, reply to notifications, dim posts you have already read, and browse safely in public.

3.     Tumblr Savior: Add words and phrases to a “White” or “Black” list with this Chrome extension. The Black list prevents you from seeing posts containing unwanted words and the White list displays posts on your feed containing the words.

4.     Tumblr Hate: This add-on is similar to Tumblr Savior because you can hide posts that are reblogged over and over again.

Brands Should Use Tumblr to Connect with Consumers

Christy Ferer and the Vidicom team take pride in linking brands to consumers. A sufficient tool for brands to use to connect with consumers is Tumblr. Tumblr can provide brands with great exposure because it highlights strong visual content that can be easily shared to mass audiences. Fortunately, Tumblr’s templates are easy to manage and many are totally free.  Brands that are not yet on Tumblr should check out the following brands that are successfully using the social media site.

1.     Calvin Klein: Tumblr is clean, sexy, and sleek just like their ads.

2.     Disney: The content is visual, recognizable, and commonly shared on the site.

3.     GQ: Tumblr highlights the most sharable content from the magazine.

4.     Lexus: Lexus’s Tumblr is subtle and sends the clear message that Lexus=luxury.  

5.     Adidas: Tumblr is interactive, clean and full of color and personality. The products are put front and center without seeming forceful.