Content Marketing is Vital For Brands, Vidicom Thinks it Helps Reach Modern Consumers

The transition from traditional advertising methods to content marketing is becoming increasingly popular as Vidicom’s CEO, Christy Ferer, thinks it is helping brands reach modern consumers. Content marketing has helped leading brands such as Coca-Cola and Red Bull make it to the top. Coca-cola has managed to reach older consumers through story telling as well as teens through experimental microsites with it’s Content 2020 approach. Red Bull has been able to reach millions of consumers by launching a magazine.

http://mashable.com/2014/02/25/cpg-content-marketing-brandspeak/

Content Marketing Increases Consumer Engagement for Brands Says Christy Ferer

In a world powered by content and social media, brands need to adapt in order to maintain consumer engagement. CEO of Vidicom, Christy Ferer, thinks content marketing is the key to success for brands. Some brands that are mastering the content marketing game include, Red Bull, Coca-Cola, and Oreo.  With a clear strategy and a commitment to content and the infrastructure to succeed, Christy Ferer thinks other brands can make it to the top. Some key topics brands should consider as they develop content marketing include, distribution advances, publisher partnerships, and traditional media gaps.

http://www.adweek.com/brandshare/these-consumer-brands-are-transforming-marketing-155958