Twitters E-Commerce Plans is Great News for Brands, Says Christy Ferer

Christy Ferer makes sure to stay up to date with new trends and technology in social media. In recent news, Twitter plans to bring commerce to the real-time site. Last Friday, New York-based e-commerce site Fancy.com showed images of mockups displaying how goods would be bought on Twitter. According to the images, the “Twitter Commerce” post would appear in the main feed as well as on the “Discover” page. From there, users can tap on the tweet to enlarge the image and view more details about the product, then check out would come next, and then finally the ability to track the shipment. Once all of this occurs, Ferer suggests brands to sell their goods on Twitter as the market is extremely vast and growing!

http://blogs.wsj.com/digits/2014/01/31/a-sneak-peek-at-twitters-e-commerce-plans-2/

Vidicom CEO Recommends Brands to Mix and Match Different Social Media Platforms to Interact More with Consumers

Here at Vidicom, Christy Ferer think the various social media platforms are great tools for brands to utilize to connect with consumers. Brands can grow their audiences and discover new content on social media by mixing and matching the different platforms. Here is a list of the platforms that mix well together:

1.     Instagram + Pinterest: A good way to interact with consumers and generate conversations is by pinning your Instagram pictures.

2.     Twitter + Pinterest: You can share your pins with a new audience by pulling content from your pin boards to Twitter.  Photos also help increase engagement with your followers.
      Facebook + Twitter: A good way to find content to post on Facebook is by using Twitter’s search engine.

http://mashable.com/2013/12/23/social-media-mixology/

Businesses Should Consider Social Media Lessons of 2013 Says Christy Ferer

Christy Ferer and the Vidicom team read that this was a big year for social media from Twitter making its successful debut on the stock market to China’s e-commerce giant, Alibaba, spending $586 million for a stake in Weibo. Vidicom thinks there are many social media lessons of 2013 that businesses can take away. These lessons include:

Social media can move markets: This was shown when the Dow dropped 150 points seconds after The Associated Press’ Twitter account was hacked and broadcasted a fake tweet saying that there were explosions in the White House and Barack Obama was injured.

Social media is increasingly visual: It is clear with Twitter-owned Vine being launched and Facebook responding by enabling video on Instagram that social media is becoming more and more visual.

Social media is for everyone: Global leaders such as Warren Buffett and Jamie Dimon even use social media platforms.

Social media advertising is on the rise: Facebook reported in the third quarter of 2013 that revenue grew 60% compared to the previous year, with mobile advertising being a large part of that.

Social media could be TVs biggest ally: In October, Nielsen Ratings displayed a correlation between live-tweeting during TV and having a larger, more engaged audience.

http://mashable.com/2013/12/18/social-media-lessons/

Christy Ferer Thinks Custom Timelines on Twitter are a Great Tool for Brands

Christy Ferer, Vidicom CEO, makes sure her team stays up to date with social media news. The ability to create custom timelines on Twitter was announced last week. Users will be able to develop their own timelines focused on certain events and fill them with tweets from particular users and topics. Users will need Tweetdeck in order to develop a custom timeline. Timelines can also be made by hand by using the Twitter API. Our team recommends brands to create custom timelines about current events as they will grab the attention of consumers and increase engagement.

Content Marketing, says Christy Ferer, is an Effective Strategy for Brands

Traditional, static forms of advertising are no longer effective in today’s social media-driven societies. Businesses now need to adapt by using responsive websites to build their brand. Vidicom and Christy Ferer strongly promotes brands to utilize this content marketing strategy. Brands should take a look at the following companies that have mastered content marketing:

1.     Zady: The ecommerce venture whose product is ethically made goods with transparent supply chains, connects with customers by providing a backstory of the maker of each product. This strategy increases sales because the target audience is shoppers who care about where their goods come from.

2.     Sweetgreen: Via social media platforms, (Facebook, Twitter, Instagram, Tumblr, Youtube) having a mobile app, and a whole section of its website dedicated to community, the restaurant chain actively engages with consumers. While maintaining consistent brand identity, Sweetgreen also connects with customers by taping into their core beliefs and healthy lifestyle values.

  

Vidicom Suggests Three Free Tools to Improve Your Overall Twitter Experience

As an active user on Twitter, Vidicom was pleased to discover three free tools that allow you to analyze and manage the accounts you follow to improve your overall experience. These tools will help reduce the list of who you follow in a meaningful way:

1.     Manage Filter: This tool enables you to view the accounts that don’t follow you back, don’t tweet in English, accounts with high and low influence, talkative and quiet accounts, and accounts that haven’t been active for 30 days.

2.     Untweeps: You can reduce your list with this service by being able to see which accounts you follow haven’t tweeted in a while.

3.     Tweepsi: Tweepsi’s “cleanup” function shows all the accounts you’re following in a grid-based list format. This tool is useful because you can add or remove grid columns to see more information about the accounts you follow.

Social Media Sites are a Great Tool for Brands

As social media is becoming so prominent in today’s society, more and more businesses are using it as a tool to promote their brands. CEO of Vidicom, Christy Ferer, agrees that via social media sites, businesses can spread their brand embedded content by allowing customers to share the content with other potential customers. According to data, 87% of content marketers use social media platforms as part of their marketing strategies. Of those who used them, 91% preferred LinkedIn to popular social media sites such as Facebook or Twitter, which 85% and 81% of those surveyed used respectively. Based on these statistics, we know it is quite clear that many businesses are building their brands via social media.

http://mashable.com/2013/11/01/b2b-marketing-infographic/

Christy Ferer Recommends Ways to Balance Your Personal and Professional Lives on Twitter

Twitter is a great social media platform for people to connect with friends and develop their brand. However, since Twitter is public,  it is important to always maintain a balance between your personal and professional lives. Christy Ferer, has figured out how to maintain a fun yet public-facing Twitter account. Here are a few tips to help balance these two worlds on Twitter.

1.     Understand that Twitter is public: The first step to finding that balance is to accept that anything you say on Twitter can be publicly viewed by a potential client, employer, partner, or colleague.

2.     Don’t be a robot: You should still be a very conscious version of yourself in order to let other people get to know you. 

3.     Avoid sensitive topics: Certain topics shouldn’t be discussed on your general Twitter account if it is going to harm your brand/company.

http://mashable.com/2013/10/30/twitter-branding-personal/

Brand Tweets that are Funny Will Increase Consumer Engagement Says Christy Ferer

The presence of brands on social media is becoming a popular strategy for brands to connect with their consumers. Vidicom CEO, Christy Ferer, likes this strategy and thinks Twitter, in particular, can be extremely useful. Brands have potential to reach an enormous amount of consumers with the 230 million Twitter community! A great way for brands to get the community engaged is with humor. Listed below are some hilarious tweets from brand accounts as well as take-aways for brands to improve their tweets:

1.     Provide prompts to your followers: 

2.    Interact with your audience

3.    Make catch phrases that your followers will remember

4.    Be transparent about your strategy

Christy Ferer, Vidicom CEO, Helps Brands Succeed

As CEO of Vidicom, Christy Ferer is always working to maintain a successful company. In addition, Christy Ferer enjoys helping other companies/brands succeed as well. Christy Ferer discovered a list of dos and donts for success made by Jack Dorsey, co-founder of Twitter and Square. As an effort to help companies/brands, Christy Ferer wants to share this list for success!

The list of Dos include: 

- Stay present

- Be vulnerable 

- Drink only lemon water and red wine 

- 6 sets of 20 squats and push-ups everyday 

- Run for 3 miles

- Meditate on this list 

- Stand up straight 

- Spend 10 minutes with a heavy bag 

- Say hello to everyone

- Get 7 hours of sleep

The list of Don'ts include: 

- Don't avoid eye contact 

- Don't be late 

- Don't set expectations that you can't meet 

- Don't eat sugar 

- Don't drink hard hard liquor or beer during the weekday

Do you think this list is maintainable? Let Vidicom and Christy Ferer know your thoughts with a comment! 

http://mashable.com/2013/10/20/twitter-founder-jack-dorsey-dos-and-donts/ 

Vidicom's Christy Ferer Helps Brands Keep Consumers Engaged

Social Media is a great tool for brands to utilize to connect with consumers. Christy Ferer thinks that Twitter is an especially useful social media platform for brands. To make tweeting more organized and efficient, there are three free tools available to schedule tweets. These tools include:

1. Twuffer: With this tool, you can make a list of future tweets and schedule their release via a simple calendar-based interface. 

2. FutureTweets: Just like Twuffer, FutureTweets lets you write your tweet and set the date and time you want it to be released.  You can also add emoticons and flip your tweet so your message appears upside down if you want to be original! 

3. LaterBro: After signing in with oAuth, this tool enables you to schedule when you want to send tweets as well as post Facebook status updates.

http://mashable.com/2013/10/15/twitter-schedule-tweets/

Christy Ferer Shows How Twitter's New DM Can Be Beneficial for Brands

Social Media provides brands with many different ways to engage with consumers. CEO of Vidicom, Christy Ferer, thinks that Twitters new direct message option will increase consumer interaction for brands. The new option allows users to opt in to receive direct messages from anyone,  regardless whether that person follows you back or not. She agrees that consumers will be able to direct message brands even if the brand doesn't follow that person back yet. This is beneficial for brands because they can reach a wider range of consumers. Brands can also DM potential customers who do not follow them yet. The company suggests brands to use this new option to their full advantage to increase consumer engagement as well as strengthen the relationship with customers.

http://mashable.com/2013/10/16/twitter-marketing-dm/

Using Twitter is an Effective Business Strategy for Brands Says Christy Ferer

You can count on CEO of Vidicom, Christy Ferer, to help get your brand in the conversations of customers. Some tips for brands who want to use Twitter as a way to increase customer engagement include:

Unite your tweets: You can consolidate your tweets by having a specific account so users can find all of your tweets in one place.

Use relevant hashtags: See what hashtags brands similar to you are using.
Follow Trends: Using trending hashtags that are relevant to your brand can expand your network.

Brands can grab customers attention and increase customer engagement if they consider these tips while using Twitter.

http://mashable.com/2013/10/08/what-is-hashtag/

Vidicom Thinks the New Twitter Update Will Encourage Verified Users Engagement

CEO of Vidicom, Christy Ferer, enjoys keeping up with social media news. The buzz right now is that Twitter followed up its announcement of reporting an IPO with unveiling an exclusive new feature. The update helps it's verified users manage their Twitter conversations better. Verified users are now able to filter their mentions within the “Connect” tab above their feed. Their mentions can be sorted in three separate categories: all, filtered, and verified. Vidicom thinks this new update will encourage Twitter’s most popular users to stay active on the social media platform. In addition, she thinks that Facebook ‘s upcoming VIP-only app will encourage celebs to engage more with fans.

More about Twitter's new feature.