Christy Ferer Speaks About Things to Consider Before Expanding Your Business

Vidicom CEO Christy Ferer actively learns ways to expand your business. After reading an article on Mashable.com, she found certain tips to keep in mind when growing your business. Some helpful tips include:

1)   Scale Locally, in Concentric Circles: Expanding in concentric circles is an efficient strategy. Word of mouth is the best marketing and if you can get people talking about you, they will talk with people in markets close by.

2)   Expand at Your Own Pace: Ferer recommends making sure that you are truly ready to take on another location before you jump right in.

3)   Keep Your Customers Top-of-Mind: It is easy to get distracted from some details with the excitement of expanding your business. However, you should never forget that your customers are your business and it is necessary that you keep delivering your product or service.

4)    Balance Building Your Brand and Business: It is important to build your brand and your business at the same time.  You should continue to build customer loyalty and affinity as you expand to new locations or markets.

More things to consider before expanding your business.

Vidicom Thinks the New Twitter Update Will Encourage Verified Users Engagement

CEO of Vidicom, Christy Ferer, enjoys keeping up with social media news. The buzz right now is that Twitter followed up its announcement of reporting an IPO with unveiling an exclusive new feature. The update helps it's verified users manage their Twitter conversations better. Verified users are now able to filter their mentions within the “Connect” tab above their feed. Their mentions can be sorted in three separate categories: all, filtered, and verified. Vidicom thinks this new update will encourage Twitter’s most popular users to stay active on the social media platform. In addition, she thinks that Facebook ‘s upcoming VIP-only app will encourage celebs to engage more with fans.

More about Twitter's new feature.

Deborah Geigis Berry Visits Vidicom's Studios This Week

Christy Ferer welcomed Family Planning Expert Deborah Geigis Berry and she was at Vidicom’s studios this week filming an SMT on tips on helping families manage busy school schedules. Since it is the start of the school year and most teens are participating in an extra-curricular activity, parents and their kids’ schedule are busier than ever. There is homework, sports and other activities that take up a lot of time and families are trying to find creative ways to manage their schedules. We are thankful to have such talented spokespeople visit our studios.

Get a Glimpse of Taxis Powering the Future: New York City's taxi of the future

Electric taxi cabs in New York City? Vidicom's CEO Christy Ferer can't believe it. These new taxis are being tested in NYC as part of a pilot program. Mayor Michael Bloomberg plans to have one-third of taxis be electric by 2020. Click here to read the CBS News article.

Vidicom SMT: Back to School Foods with Diane Henderiks

Diane Henderiks visited Vidicom's (a Christy Ferer company) studios today and talked about back to school food choices perfect for the little ones. Here are a few topics she covered:

• Foods that help children stay active and focused throughout the school day
• How to pack nutritious and delicious snacks and lunches in a time crunch
• Healthy alternatives to junk food
• Simple recipes busy moms and dads can prepare on the go

Vidicom's Christy Ferer Shares 10 Powerful Quotes from Steve Jobs Movie

Christy Ferer and Vidicom are excited to share a Forbes article about the 10 most powerful quotes from the Steve Jobs movie. Click here to read the article.

Working Magazine's Barbara Turvett Shares Back to School Tips

Working Mother Magazine's Executive Editor Barbara Turvett stopped by Vidicom's studios and shared some Back to School tips: http://bcove.me/hs6h6lq2

Colleen Burns Visits Vidicom's Studios This Week and Shares Back to School Essentials

Parenting Expert, Colleen Burns, was at Vidicom's studios this week talking about Back to School Essentials. Click the following link to hear what she had to say:

Posted by Vidicom's CEO, Christy Ferer

Vidicom’s InteracTV Wins

Vidicom’s InteracTV has won its second Bronze Anvil Award from the Public Relations Society of America (PRSA). Gail Simmons and SeriousEats.com's Ed Levine interacted with consumers via Skype and answered questions from Facebook and Twitter while they demonstrated kitchen magic with Pepperidge Farm’s Puff Pastry. The company's producers orchestrated the event. To learn more about InteracTV, please visit:

-Business Wire

-Yahoo! Finance

Olympic-Caliber with Gabby Douglas As She Visits Vidicom's Studios

You have to check out how we got into shape with Olympic Gold-medalist Gabby Douglas.  Both on the floor, and off she's got a winner's attitude, and the sweetest heart here on VideoPump.
Check out this video of Vidicom with our national champion, talking about her health tips with our very own Raina Seitel!

You can let Christy Ferer know how you liked the video on our Facebook page!! We're dying to stay in touch with our followers.