Christy Ferer Speaks About Things to Consider Before Expanding Your Business

Vidicom CEO Christy Ferer actively learns ways to expand your business. After reading an article on Mashable.com, she found certain tips to keep in mind when growing your business. Some helpful tips include:

1)   Scale Locally, in Concentric Circles: Expanding in concentric circles is an efficient strategy. Word of mouth is the best marketing and if you can get people talking about you, they will talk with people in markets close by.

2)   Expand at Your Own Pace: Ferer recommends making sure that you are truly ready to take on another location before you jump right in.

3)   Keep Your Customers Top-of-Mind: It is easy to get distracted from some details with the excitement of expanding your business. However, you should never forget that your customers are your business and it is necessary that you keep delivering your product or service.

4)    Balance Building Your Brand and Business: It is important to build your brand and your business at the same time.  You should continue to build customer loyalty and affinity as you expand to new locations or markets.

More things to consider before expanding your business.

Christy Ferer Suggests Ways Brands Can Avoid Messing Up on Social Media

Many brands engage with consumers via social media.  Although CEO of Vidicom, Christy Ferer, thinks this is a good strategy, it is possible for brands to mess up. She wants to help brands avoid screwing up on social media by sharing some suggestions:

Refrain From Participating in Certain Holidays: Brands should not try to exploit certain days such as Sept. 11 to sell products. Sept. 11- though not exactly a holiday- is a good example of a day many people commemorate and would like to do so without the input of brands.  

Refrain From Participating in Certain Discussions: A good counter example of this is Kenneth Cole who injected his brand about Egypt and Syria not to say anything profound, but to generate conversation.

More tips on how to avoid screwing up on social media.

Do you have any advice on how brands can avoid this? 

Christy Ferer Shares Ways to Increase Your Site’s Search Traffic

Vidicom CEO Christy Ferer, thinks that it is important for brands to get customers on their website. Christy Ferer collected advice for generating high-quality, organic search traffic to business’s websites from an article on Mashable.com that she wanted to share. Here are some tips we wanted to pass along:

Focus on the Long Tail: It can be a challenge to go after popular keywords right away if you are a new site. It is better to write many quality articles on very specific keywords.

Stick Around: We think that the longer you are producing quality online content, the more likely you are to pop up in search results for all related keywords.  

Optimize Your Articles: She agrees that there are three main ingredients to a successfully optimized web page or article: your meta title, description and keywords.

Link Building: Keyword-embedded links are the foundation of off-page search engine optimization.

To learn more ways to increase your sites search traffic click on the link below! 

http://mashable.com/2013/09/09/increase-search-traffic/