Refrain From Participating in Certain Holidays: Brands should not try to exploit certain days such as Sept. 11 to sell products. Sept. 11-
though not exactly a holiday- is a good example of a day many people
commemorate and would like to do so without the input of brands.
Refrain From Participating in Certain Discussions: A good counter example of this is
Kenneth Cole who injected his brand about Egypt and Syria not to say anything
profound, but to generate conversation.
Do you have any advice on how brands can avoid this?
No comments:
Post a Comment