1.
Understand
that Twitter is public: The first step to finding that balance is to accept that anything you say on Twitter can be
publicly viewed by a potential client, employer, partner, or colleague.
2.
Don’t be
a robot: You should still be a very conscious version of yourself in order to let other people get to know you.
3.
Avoid
sensitive topics: Certain topics shouldn’t be
discussed on your general Twitter account if it is going to harm your brand/company.
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