Vidicom CEO Christy Ferer, is always keeping up with social media. What’s new right now in the social media world is that Foursquare opened up advertising to all businesses. Businesses can state their business needs and their budgets on a self-service page that was launched on Monday. The businesses have a choice between two kinds of ads: search and on the Foursquare home screen. Metrics for the ad such as, the number of views, actions, action rate, and cost per action will be provided to the businesses. “The response has been very positive,” says Paul Kermizian, a vendor who used the ads in Foursquare. Based on the positive feedback, Ferer thinks using ads on the social media platform is a good way for brands to reach consumers.
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