The Vidicom Team and Christy Ferer Think Pinterest's New Tool Will Keep Users Engaged

In today’s technologically advanced society, social media platforms are always coming out with new features and updates. CEO of Vidicom, Christy Ferer, loves being one of the first to know when something new happens.  It was announced today that Pinterest is launching Interests, a tool that allows users to explore topics and find pins of their interest. According to Pinterest, each users Interest page will adjust based on your existing pins, in other words, the more you pin, the more changes you will see. This means that in addition to being able to explore more categories, you will also be receiving customized recommendations. By launching this new feature, the company hopes to make it easier for users to discover content they can engage with and as a result keep users coming back.

What are your thoughts on Pinterest adding Interest? Let Vidicom and Christy Ferer know.

http://thenextweb.com/insider/2014/01/27/pinterest-launches-interests-tool-let-users-explore-topics-find-pins-like/#!tyQWo

Vidicom CEO Recommends Brands to Mix and Match Different Social Media Platforms to Interact More with Consumers

Here at Vidicom, Christy Ferer think the various social media platforms are great tools for brands to utilize to connect with consumers. Brands can grow their audiences and discover new content on social media by mixing and matching the different platforms. Here is a list of the platforms that mix well together:

1.     Instagram + Pinterest: A good way to interact with consumers and generate conversations is by pinning your Instagram pictures.

2.     Twitter + Pinterest: You can share your pins with a new audience by pulling content from your pin boards to Twitter.  Photos also help increase engagement with your followers.
      Facebook + Twitter: A good way to find content to post on Facebook is by using Twitter’s search engine.

http://mashable.com/2013/12/23/social-media-mixology/

Vidicom Helps Small Businesses with Social Media Marketing

Vidicom CEO Christy Ferer thinks that utilizing social media is a great marketing strategy for brands. Since it can be a challenge for small businesses to engage an audience via social media, we have provided some tips for building and retaining an audience on social media:

1.     “Pay-to-Play”: Although most of the social media platforms are free, businesses should still allocate a marketing budget for social media.

2.     Pick your platforms wisely: Certain businesses will flourish on visually rich sites such as Pinterest, Instagram and YouTube, while others may have more success with Twitter’s 140 character format

3.     Create a community of insiders: Many people “like” a brand on Facebook so that they can be “in-the-know” about events, promotions, and special offers or discounts

4.     Social is 24/7: Since people are on social media at all hours of the day, including off-hours, the ideal social strategy does not shut off completely for hours or days on end.

http://mashable.com/2013/12/24/grow-social-audience/

Vidicom Thinks the New Pinterest Update Will Increase Customer Engagement for Brands

A new update on Pinterest will increase customer engagement. The update will make it easier for users to act on what they pin. More details will now be included on stories or articles pinned such as the authors name, the article title, a brief description and a larger link. Christy Ferer suggests brands who aren't already on Pinterest to jump in and utilize the new update to increase customer engagement. 

http://mashable.com/2013/09/24/pinterest-articles/