Friday, February 28, 2014
Content Marketing Increases Consumer Engagement for Brands Says Christy Ferer
Labels:
branded content,
brands,
Christy Ferer,
Citybuzz,
coca-cola,
new york,
nyc,
oreo,
red bull,
social media,
Vidicom
Location:
New York, NY, USA
Wednesday, February 26, 2014
Brands Should Consider Snapchat to Increase Exposure
Vidicom’s CEO, Christy Ferer, thinks Snapchat might be the place to be for brands. According to research by Sumpto, over 77 percent of college students use Snapchat at least once every single day. Also, 45 percent of college kids ages 18-24 would open a snap from a brand they were unfamiliar with and 73 percent would open a snap from a brand they already know. Christy Ferer thinks that with an active user base that large, brand exposure has the potential to be huge! The Vidicom team thinks it would be an effective strategy for Snapchat to let brands send their own videos to the entire Snapchat user base or targeted demographics. What are your thoughts?
Labels:
Christy Ferer,
Citybuzz,
new york,
nyc,
snapchat,
social media,
Vidicom
Location:
New York, NY, USA
Monday, February 24, 2014
Christy Ferer Thinks the Moviefone App Can Help Brands Connect with Consumers
http://mashable.com/2014/02/24/moviefone-silent-app/
Labels:
Christy Ferer,
Citybuzz,
mobi,
mobile advertising,
moviefone,
new york,
nyc,
social media,
Vidicom
Location:
New York, NY, USA
Friday, February 21, 2014
Facebook's Acquisition of WhatsApp Could Provide Opportunities for Brands
Labels:
Christy Ferer,
Citybuzz,
facebook,
new york,
nyc,
social media,
Vidicom,
whatsapp
Location:
New York, NY, USA
Wednesday, February 19, 2014
Christy Ferer Helps Brands Develop Branded Video Content
1.
Produce timely content: A good way to get a lot
of views is to develop your video at the same time as a major event such as the
Super Bowl or the Oscars and assert your brands creative viewpoint.
2.
Choose the best format: It’s important to choose
the best format for your brand message. 30-second spot, product tutorial, or longform)
3.
Avoid being too branded: A video in which a
brand talks about how great they are will steer customers away.
Labels:
branded content,
brands,
Christy Ferer,
Citybuzz,
marketing,
new york,
nyc,
Vidicom
Location:
New York, NY, USA
Monday, February 17, 2014
Vidicom Suggest Brands to Consider Mobile Advertising
Labels:
Christy Ferer,
Citybuzz,
mobile advertising,
new york,
nyc,
social media,
Vidicom
Location:
New York, NY, USA
Tuesday, February 11, 2014
Christy Ferer's Vidicom Helps Brands Built Loyalty
1.
Don’t be a one-hit wonder: She strongly believes that it takes time,
investment and consistency across every consumer interaction to have lasting
consumer engagement. Brands can generate interactions by producing online
videos and games, mobile apps, and compelling content for social media.
2.
Get
feedback directly from customers: In order to learn about your audiences
experience with your brand, it is essential to get feedback directly from your
customers. Brands can receive customer feedback in stores, online, via mobile
and social media.
3.
Make your one-man band a super group: Brand
partnerships allow your business to provide a larger and exciting variety of
rewards and incentives.
4.
Vary your playlist: Brands can appeal to various
segments and customers as well as keep consumers engaged over time by offering
different types of rewards
Labels:
brand content,
brands,
Christy Ferer,
Citybuzz,
new york,
nyc,
Vidicom
Location:
New York, NY, USA
Friday, February 7, 2014
Vidicom: Christy Ferer Thinks Facebook's Paper Provides an Exciting Opportunity for Brands
Labels:
Christy Ferer,
Citybuzz,
facebook,
new york,
nyc,
social media,
Vidicom
Location:
New York, NY, USA
Wednesday, February 5, 2014
Vidicom Helps Brands Create Content that Sticks
1.
Become familiar with the content that surrounds
your target market
2.
Establish your brand’s particular niche and
unique offering
3.
Make your content stronger through multimedia
storytelling elements, taking things “live” or by adjusting the frequency of
content to maintain consumer engagement
4.
Your brand can keep consumers engaged by enlisting
the users who are already engaging in your site
5.
Be different. With the 27 million pieces of
content that are shared everyday, your competition is huge. Making your branded
content different and unique will help you stand out and cut through all the
clutter.
Labels:
branded content,
brands,
Christy Ferer,
Citybuzz,
new york,
nyc,
social media,
Vidicom
Location:
New York, NY, USA
Monday, February 3, 2014
Twitters E-Commerce Plans is Great News for Brands, Says Christy Ferer
Labels:
Christy Ferer,
Citybuzz,
e-commerce,
new york,
nyc,
social media,
twitter,
Vidicom
Location:
New York, NY, USA
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