Monday, February 17, 2014

Vidicom Suggest Brands to Consider Mobile Advertising


Vidicom's CEO Christy Ferer, is always keeping up with technology and social media. Christy Ferer thinks brands should consider mobile advertising as Internet usage has greatly moved from the web to smart phones and tablets over the past several years. As a result, social networks such as Twitter and Facebook have adapted to mobile. According to Nielson’s new U.S. Digital Consumer Report, the average Twitter mobile user uses the Smartphone app for a little more than three hours per month compared to PC users who spend 36 minutes on the platform per month. With the increase in social media users turning to their mobile device, brands could reach a large audience through mobile advertising.



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