Vidicom Helps Brands Create Content that Sticks

Vidicom thinks branded video content helps build brands and gets consumers more engaged. However, creating content that stands out and sticks with consumers isn’t always easy. The Vidicom team thinks these 5 ways can help brands create content that will grow their audience:

1.     Become familiar with the content that surrounds your target market  

2.     Establish your brand’s particular niche and unique offering

3.     Make your content stronger through multimedia storytelling elements, taking things “live” or by adjusting the frequency of content to maintain consumer engagement

4.     Your brand can keep consumers engaged by enlisting the users who are already engaging in your site

5.     Be different. With the 27 million pieces of content that are shared everyday, your competition is huge. Making your branded content different and unique will help you stand out and cut through all the clutter.

http://www.huffingtonpost.com/2013/09/25/differentiate-content-marketing_n_3957521.html