Vidicom’s CEO, Christy Ferer, thinks Snapchat might be the place to be for brands. According to research by Sumpto, over 77 percent of college students use Snapchat at least once every single day. Also, 45 percent of college kids ages 18-24 would open a snap from a brand they were unfamiliar with and 73 percent would open a snap from a brand they already know. Christy Ferer thinks that with an active user base that large, brand exposure has the potential to be huge! The Vidicom team thinks it would be an effective strategy for Snapchat to let brands send their own videos to the entire Snapchat user base or targeted demographics. What are your thoughts?
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