Christy Ferer, Vidicom’s CEO, loves keeping up with social
media. Facebook announced on Wednesday the acquisition of WhatsApp for $16
billion. The enormous purchase by Facebook is one of the biggest acquisitions
in recent mobile tech history! The deal nearly doubles the $8.5 billion
Microsoft paid for Skype in 2011, and over 5 times the $2.9 billion Lenovo paid
for Google for Motorola last month. She predicts that WhatApp will
run advertisements in the future like what Instagram did last fall after being
purchased by Facebook. Vidicom thinks if that occurs, brands will be able to get their names out there build a larger audience.
