Traditional, static forms of advertising are no longer effective in today’s social media-driven societies. Businesses now need to adapt by using responsive websites to build their
brand. Vidicom and Christy Ferer strongly promotes brands to utilize this content marketing strategy. Brands should take a look at the
following companies that have mastered content marketing:
1.
Zady: The ecommerce venture whose product is
ethically made goods with transparent supply chains, connects with customers
by providing a backstory of the maker of each product. This strategy increases sales because the target
audience is shoppers who care about where their goods come from.
2.
Sweetgreen: Via
social media platforms, (Facebook, Twitter, Instagram, Tumblr, Youtube) having a
mobile app, and a whole section of its website dedicated to community, the restaurant chain actively engages with consumers. While maintaining consistent brand identity, Sweetgreen also connects with customers by taping into their core beliefs and
healthy lifestyle values.
It’s very nice and informative post. effective marketing strategies involve an effective allocation of available resources in creating a viable and financially sustainable venture. A sound market-entry strategy gives an operator greater control over its market introduction and launch expectations, thereby ensuring financial targets are met.
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