Vidicom Suggest Ways for Brands to Bring More Consumers to Their Sites

Here at Vidicom, Christy Ferer stresses the importance of connecting brands and consumers. Bringing consumers to brands’ websites is one way to increase consumer engagement. Brands need to know their referring traffic sources in order to do so.  Some effective ways to analyze and optimize referral traffic include:

1.     Analyze the two types of referrers: The two types of referrals are referring domains and individual referrals.  In order to understand your referral sources, brands should know both metrics.

2.     Track everything: Brands should go into great detail in their data so they know where to invest for the next campaign.

3.     Optimize for social: Social media is a powerful tool that can increase visits, develop brand affinity, and get your brand in the conversation of consumers; all of which will pay off in the long run.

4.     Partner opportunities: You can find potential partners with similar missions and goals by keeping track of your referrals.

http://mashable.com/2013/11/27/referrals-metrics/