Vidicom, a company founded by Christy Ferer, teamed up with the AARP and former Today Show icon Jane Pauley to produce a webcast discussing their “Life Reimagined Today” initiative, a segment on the Today Show which empowers Boomers to pursue their dreams as they age. Using our award winning digital tactic called InteracTV, we continued the content of the morning show to further illustrate the stories of these impressive people. Vidicom created digital conversations between Jane Pauley and viewers using Skype to discuss their progress towards pursuing their passions.
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