Facebook Buying a Drone Company Will Benefit Brands

Keeping up with social media is something Christy Ferer loves to do. It was recently reported that Facebook is considering buying a drone company in order to bring Internet access to people all over the world who don’t already have it. Facebook is looking to spend $60 million on Titan Aerospace, which makes huge unmanned aerial vehicles. Zuckerburg said in an interview with CNN last year that Facebook had a “rough plan for what we think we’re going to need to do” in order to bring 5 billion more people online.  

http://www.huffingtonpost.com/2014/03/04/facebook-drones_n_4895983.html?utm_hp_ref=social-media

Carplay Will be a Huge Hit for Apple

Apple recently announced a new iPhone-to-automobile integration system called CarPlay. By syncing your iPhone with your car, Carplay lets you take phone calls, send texts and emails, and play music while driving. Siri is used to control native iPhone apps and a few third party apps. Christy Ferer thinks it is interesting to note that CarPlay wont work with Google Maps. It appears that Apple is very careful about their competitors when it comes to building their brand. The Vidicom teams thinks this new system will be a huge hit for Apple as more people will want an iPhone in order to have CarPlay. What are your thoughts?

http://www.huffingtonpost.com/2014/03/03/apple-carplay_n_4889668.html?utm_hp_ref=technology

Content Marketing Increases Consumer Engagement for Brands Says Christy Ferer

In a world powered by content and social media, brands need to adapt in order to maintain consumer engagement. CEO of Vidicom, Christy Ferer, thinks content marketing is the key to success for brands. Some brands that are mastering the content marketing game include, Red Bull, Coca-Cola, and Oreo.  With a clear strategy and a commitment to content and the infrastructure to succeed, Christy Ferer thinks other brands can make it to the top. Some key topics brands should consider as they develop content marketing include, distribution advances, publisher partnerships, and traditional media gaps.

http://www.adweek.com/brandshare/these-consumer-brands-are-transforming-marketing-155958

Brands Should Consider Snapchat to Increase Exposure

Vidicom’s CEO, Christy Ferer, thinks Snapchat might be the place to be for brands. According to research by Sumpto, over 77 percent of college students use Snapchat at least once every single day. Also, 45 percent of college kids ages 18-24 would open a snap from a brand they were unfamiliar with and 73 percent would open a snap from a brand they already know. Christy Ferer thinks that with an active user base that large, brand exposure has the potential to be huge! The Vidicom team thinks it would be an effective strategy for Snapchat to let brands send their own videos to the entire Snapchat user base or targeted demographics. What are your thoughts?

http://techcrunch.com/2014/02/25/how-could-snapchat-make-money-college-kids/

Christy Ferer Thinks the Moviefone App Can Help Brands Connect with Consumers

Vidicom CEO, Christy Ferer, thinks that in today’s technologically advanced society, people can turn to the Internet or apps for anything. As a result, Moviefone’s phone service will no longer take calls and only its free app will survive. According to The New York Times, the service went from once garnering 3 million calls per week from about 13,000 theatres in 31 cities to receiving only thousands of call per week before the company decided to discontinue the service.  There is another rebrand in the works though. AOL has turned management of Moviefone over to the media company BermanBraunm which will handle the former phone services creative development, content and product.  The Vidicom team thinks it would be beneficial for brands if the Moviefone app incorporated branded content.

http://mashable.com/2014/02/24/moviefone-silent-app/

Facebook's Acquisition of WhatsApp Could Provide Opportunities for Brands

Christy Ferer, Vidicom’s CEO, loves keeping up with social media. Facebook announced on Wednesday the acquisition of WhatsApp for $16 billion. The enormous purchase by Facebook is one of the biggest acquisitions in recent mobile tech history! The deal nearly doubles the $8.5 billion Microsoft paid for Skype in 2011, and over 5 times the $2.9 billion Lenovo paid for Google for Motorola last month. She predicts that WhatApp will run advertisements in the future like what Instagram did last fall after being purchased by Facebook. Vidicom thinks if that occurs, brands will be able to get their names out there build a larger audience.

http://mashable.com/2014/02/19/facebook-whats-app-internet-reacts/

Christy Ferer Helps Brands Develop Branded Video Content

Content marketing is on the rise for brands today. Christy Ferer, Vidicom’s CEO, particularly likes branded video content as it attracts consumers and keeps them engaged. The Vidicom team is extremely skillful at creating branded video content. Here are some tips for brands that want to create their own:

1.     Produce timely content: A good way to get a lot of views is to develop your video at the same time as a major event such as the Super Bowl or the Oscars and assert your brands creative viewpoint.

2.     Choose the best format: It’s important to choose the best format for your brand message.  30-second spot, product tutorial, or longform)

3.     Avoid being too branded: A video in which a brand talks about how great they are will steer customers away. 

http://mashable.com/2013/11/29/video-views-completion-metrics/