Vidicom Suggest Brands to Consider Mobile Advertising

Vidicom's CEO Christy Ferer, is always keeping up with technology and social media. Christy Ferer thinks brands should consider mobile advertising as Internet usage has greatly moved from the web to smart phones and tablets over the past several years. As a result, social networks such as Twitter and Facebook have adapted to mobile. According to Nielson’s new U.S. Digital Consumer Report, the average Twitter mobile user uses the Smartphone app for a little more than three hours per month compared to PC users who spend 36 minutes on the platform per month. With the increase in social media users turning to their mobile device, brands could reach a large audience through mobile advertising.

http://mashable.com/2014/02/11/twitter-facebook-mobile/

Christy Ferer's Vidicom Helps Brands Built Loyalty

Vidicom CEO Christy Ferer, stresses the importance of loyalty and consumer engagement for brands. However, it can be difficult to build loyalty for brands that can’t depend on inherited emotional connections to fuel a long lasting consumer relationship. Here are some ways to help brands build loyalty:  

1.     Don’t be a one-hit wonder: She strongly believes that it takes time, investment and consistency across every consumer interaction to have lasting consumer engagement. Brands can generate interactions by producing online videos and games, mobile apps, and compelling content for social media.

2.      Get feedback directly from customers: In order to learn about your audiences experience with your brand, it is essential to get feedback directly from your customers. Brands can receive customer feedback in stores, online, via mobile and social media.

3.     Make your one-man band a super group: Brand partnerships allow your business to provide a larger and exciting variety of rewards and incentives.

4.     Vary your playlist: Brands can appeal to various segments and customers as well as keep consumers engaged over time by offering different types of rewards

      http://www.inc.com/irving-fain/ways-to-create-super-fans-for-your-brand.html

Vidicom: Christy Ferer Thinks Facebook's Paper Provides an Exciting Opportunity for Brands

Branded content is becoming increasing popular as time goes on. Christy Ferer thinks Facebook’s new application, Paper, will incorporate branded content. Although Facebook announced that its new application, Paper, will be free of advertising, the Vidicom team thinks that brands will soon develop innovative stories on the platform. In addition, brands will most likely use Paper to share branded content. Since Facebook has such an enormous user base, brands will have the opportunity to reach an extremely large audience and build brand awareness.

http://www.forbes.com/sites/benjaminboxer/2014/02/03/paper-has-the-potential-to-change-how-facebooks-1-2-billion-users-consume-media/

Vidicom Helps Brands Create Content that Sticks

Vidicom thinks branded video content helps build brands and gets consumers more engaged. However, creating content that stands out and sticks with consumers isn’t always easy. The Vidicom team thinks these 5 ways can help brands create content that will grow their audience:

1.     Become familiar with the content that surrounds your target market  

2.     Establish your brand’s particular niche and unique offering

3.     Make your content stronger through multimedia storytelling elements, taking things “live” or by adjusting the frequency of content to maintain consumer engagement

4.     Your brand can keep consumers engaged by enlisting the users who are already engaging in your site

5.     Be different. With the 27 million pieces of content that are shared everyday, your competition is huge. Making your branded content different and unique will help you stand out and cut through all the clutter.

http://www.huffingtonpost.com/2013/09/25/differentiate-content-marketing_n_3957521.html

Twitters E-Commerce Plans is Great News for Brands, Says Christy Ferer

Christy Ferer makes sure to stay up to date with new trends and technology in social media. In recent news, Twitter plans to bring commerce to the real-time site. Last Friday, New York-based e-commerce site Fancy.com showed images of mockups displaying how goods would be bought on Twitter. According to the images, the “Twitter Commerce” post would appear in the main feed as well as on the “Discover” page. From there, users can tap on the tweet to enlarge the image and view more details about the product, then check out would come next, and then finally the ability to track the shipment. Once all of this occurs, Ferer suggests brands to sell their goods on Twitter as the market is extremely vast and growing!

http://blogs.wsj.com/digits/2014/01/31/a-sneak-peek-at-twitters-e-commerce-plans-2/

Christy Ferer Offers Leadership Advice

Christy Ferer, Vidicom's CEO, thinks a good way to tap the full potential of each employee is to focus on them as members of teams that tackle critical projects as effectively as possible. The following are steps to optimize team performance:

1.     Grant teams the authority to make important decisions: Teams that are doing important work for their organizations and are allowed to make important decisions are the most effective.  

2.     Encourage employees to ask “what if?”: Your team will have the advantage of being prepared for almost any situation they encounter by

discussing a variety of possible outcomes.

3.     Work to resolve differences: It is important to address each employee’s    

Concerns and work through them as they arise in order to remain a united team working toward a common goal. 

4.     Make sure your managers are following your new team-empowerment playbook: Push your managers to give responsibility to their employees to work out problems and come up with ideas.

5.     Practice building consensus: Employees will learn the importance of making compromises that are good for the company as a result.

http://www.inc.com/peter-economy/5-steps-to-maximize-team-performance.html

Flipagram Photo App can be Helpful for Brands

Christy Ferer, enjoys keeping up with the latest technology. The most downloaded free app right now is Flipagram. Flipagram photo app allows you to select multiple photos from your phone and create a short slide show.  From there, it can be posted to Facebook and Instagram to share with all your friends. Celebrities have already starting using this app. Britney Spears is using Flipagram to promote the launch of her Las Vegas show. She thinks businesses should use Flipagram in a similar way to promote their brand and increase consumer engagement.

http://money.cnn.com/2014/01/29/technology/social/flipagram/index.html